Overdrive by ADESA
The Value of Listening to Your Customers

The Value of Listening to Your Customers


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After a recent trip, I found a handful of emails asking me to answer a few questions about my travel experiences—How was my hotel stay? How would I rate the rental car’s return process? Would I recommend this restaurant to friends and family? Apparently, everyone wants my feedback. It’s a valuable commodity. It can be...
KAR Fun Fridays Return to Celebrate Americana

KAR Fun Fridays Return to Celebrate Americana


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It has now become a tradition for the KAR and ADESA teams to celebrate summer with Fun Fridays, which began last summer. Fun Fridays give employees a chance to break out of our normal routines and interact in a new way, while enjoying the summer weather, delicious food and fun games. Our first Fun Friday...
Wear1Share1 Engages Employees, Customers with ADESA.com and Mobile Apps

Wear1Share1 Engages Employees, Customers with ADESA.com and Mobile Apps


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A few weeks ago we introduced an exciting summer campaign to share our website, ADESA.com, and mobile apps, ADESA LiveBlock and ADESA Marketplace, with employees and customers. The Wear1Share1 campaign has been incredibly successful so far. We also included a charitable giving aspect in this effort, by donating a dollar for each selfie to one...
Which Dream Car Is Your Favorite?

Which Dream Car Is Your Favorite?


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The ADESA marketing team recently visited the Indianapolis Museum of Art for Dream Cars: Innovative Design, Visionary Ideas, which features rare concept cars from the early 1930s to the 21st century. This exhibition showcases some of the most interesting vehicles ever created by top names in the automotive field. Along with conceptual drawings and scale models,...
ADESA, AFC, IAA Raise $27,500 During Benefit Auction at NIADA Convention

ADESA, AFC, IAA Raise $27,500 During Benefit Auction at NIADA Convention


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When Andy Gabler of Lakeside Auto Sales in Erie, Penn., made the winning bid Wednesday at Caesars Palace Las Vegas, he did more than buy a car. Thanks to our donation, he made a sizable contribution to the NIADA Foundation as well. Gabler, who serves as NIADA’s Region I vice president, won a spirited bidding...
ADESA Winnipeg Doubles Down on Giving Back

ADESA Winnipeg Doubles Down on Giving Back


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ADESA Winnipeg has a long history of charitable giving, which we’ve discussed on Overdrive before. This year, however, the auction team has outdone themselves. In just five short months, ADESA Winnipeg team members and auctioneers have helped to raise more than $2.5 million dollars for a variety of causes and charities. The auctioneers have donated...
KAR Auction Services Expands Globally With UK Acquisition

KAR Auction Services Expands Globally With UK Acquisition


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We’re continually looking for new opportunities to grow our business and innovative ways to serve both new and existing customers. I’m pleased to announce the acquisition of HBC Vehicle Services, located in Canvey Island, England. HBC Vehicle Services specializes in salvage vehicle auctions and related services. They have more than 50 years of experience with...
KAR Auction Services IT Shared Services Honored by 2015 HP Discover Awards

KAR Auction Services IT Shared Services Honored by 2015 HP Discover Awards


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Technology solutions developed by the KAR Auction Services IT Shared Services (KAR ITSS) group—solutions that benefit all of the ADESA subsidiaries and KAR business units—have earned an honorable mention in the 2015 HP Discover Awards for Customer Service. The honorable mention was awarded in the Performance Testing category. KAR ITSS was one of the few...
Quick Tips to Improve Your Dealership’s Video Marketing Efforts

Quick Tips to Improve Your Dealership’s Video Marketing Efforts


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Video is quickly becoming one of the most popular online mediums. From YouTube to Vine, social networks focused on video clips are growing and businesses are taking note. There are many ways to use video as a marketing tool in the automotive industry beyond the traditional clips of a car spinning through the desert or...