Last month, ADESA Indianapolis had the distinct honor of being one of the final stops in the GM Financial 2014 North American Elite Sale Tour.

This year’s sale featured a unique and fun theme and the team at ADESA Indianapolis was more than ready to step up and create a great experience for our customers.

The “Rock Your Shocks Off” campaign stop at ADESA Indianapolis provided our customers with a chance to win rock n’ roll themed prizes and exclusive giveaways. The amazing gifts up for grabs included:

  • A Fleetwood Mac concert package (complete with hotel accommodations, dinner and 9th-row seats for two)
  • A guitar autographed by John Mellencamp
  • A $50 iTunes gift card
  • One of two $250 American Express gift cards
  • A beautiful 2012 Cadillac SRX

In addition to the great prizes, the team at ADESA Indianapolis went above and beyond by decorating their entire auction location with bold red, white and blue colors. They also hosted a pig roast lunch for customers and staff.

While there were plenty of activities and prizes to get excited about during the sale day, there was one ADESA team member in particular who went all out for this event. Dave Emerson, general manager of ADESA Indianapolis, donned KISS makeup and spent the afternoon taking photos with customers and staff.

Congratulations to the team at ADESA Indianapolis on a great sale and for showing off your rock star creativity.

ADESA Indianapolis all dressed up and ready for the big sale.

ADESA Indianapolis all dressed up and ready for the big sale.

ADESA Indianapolis General Manager Dave Emerson went all out for this rock n' roll sales event.

ADESA Indianapolis General Manager Dave Emerson went all out for this rock n’ roll sales event.

A guitar signed by John Mellencamp was one of the many prizes up for grabs at the sale event.

A guitar signed by John Mellencamp was one of the many prizes up for grabs at the sale event.

Another successful sale completed at ADESA Indianapolis.

Another successful sale completed at ADESA Indianapolis.