Overdrive by ADESA
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Which Dream Car Is Your Favorite?

Which Dream Car Is Your Favorite?


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The ADESA marketing team recently visited the Indianapolis Museum of Art for Dream Cars: Innovative Design, Visionary Ideas, which features rare concept cars from the early 1930s to the 21st century. This exhibition showcases some of the most interesting vehicles ever created by top names in the automotive field. Along with conceptual drawings and scale models,...
2014 Social Media Study Reveals Importance of Social Presence to Automotive Industry

2014 Social Media Study Reveals Importance of Social Presence to Automotive Industry


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Social media is a vital part of consumers’ decision processes while researching automotive brands and models, according to the J.D. Power 2014 Social Media Benchmark Study – Auto. The study found that 1 out of 5 consumers use social media as their main source of information about automotive brands. This underscores the importance of automotive...
Motor Trend Announces 2014 Best Drivers Car

Motor Trend Announces 2014 Best Drivers Car


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Each year, MotorTrend Magazine puts 10 new performance-focused cars through rigorous testing to determine the Best Drivers Car. In 2014, they awarded the Chevrolet Camaro Z/28 this coveted title. The MotorTrend “Best Drivers Car” is not based on speed, horsepower or price. It is focused on determining the car that is most fun to drive....
ADESA Indianapolis Gives Back to Help Support JDRF

ADESA Indianapolis Gives Back to Help Support JDRF


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As we’ve seen several times on Overdrive, ADESA is a major supporter of JDRF. We also recently shared that our own Dave Emerson, general manager of ADESA Indianapolis, was selected to serve as the corporate chair of the JDRF Walk to Cure Diabetes in Indianapolis. Thanks to Dave’s efforts and the support of thousands of...
ADESA celebrates all forms of automotive art and design at 2014 Carmel Artomobilia

ADESA celebrates all forms of automotive art and design at 2014 Carmel Artomobilia


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Last month, ADESA served as the presenting sponsor of the 2014 Carmel Artomobilia event in downtown Carmel, Indiana. As true auto aficionados, there are few things we enjoy more than spending an afternoon outdoors with a collection of rare and beautiful cars. Founded in 2008 by a group of local car collectors and enthusiasts, Carmel...
Dodge Challenger SRT Hellcat burns rubber

Dodge Challenger SRT Hellcat burns rubber


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I’ve previously shared on Overdrive my fond memories of ADESA’s high-performance Ride and Drive event with Dodge and Chrysler. Getting behind the wheel of a Dodge Challenger SRT8 and taking it on the town was quite the adrenaline rush and an experience I won’t soon forget. Much to my excitement, Dodge recently announced that the...
A look at the Ally Auto 2014 Social Media Guide

A look at the Ally Auto 2014 Social Media Guide


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Social media is becoming increasingly important for all industries, including the automotive world. And both customers and dealerships alike are flocking to social media to connect, research and market. In fact, Ally Auto released a great social media guide in a recent Automotive News issue surveying the current state of social media as it pertains to the dealership community. It highlights intriguing...
Joyrides you shared in our “Show Us Your Spring Ride” contest

Joyrides you shared in our “Show Us Your Spring Ride” contest


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With the recent warm weather, it seems everyone is getting in a summer state of mind. And for auto enthusiasts, warm weather means car shows, long motorcycle rides, weekends on the water and more. During the past month, we’ve asked our social media community to “Show Us Your Spring Ride” in a Facebook photo contest....
Win a $50 gas card with the “Show Us Your Spring Ride” photo contest

Win a $50 gas card with the “Show Us Your Spring Ride” photo contest


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We are excited that so many of you are sharing your fantastic photos with us in our “Show Us Your Spring Ride” Facebook contest. Congratulations to our first two winners, Jason and Carl. They each received a $50 gas card. We still have two more $50 gas cards to give away, so submit your favorite...