Overdrive by ADESA
Author Archive
Heading to Las Vegas for 2014 CAR Conference

Heading to Las Vegas for 2014 CAR Conference


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This week, members of the ADESA and KAR Auction Services team are once again on their way to Las Vegas for the 2014 Conference of Automotive Remarketing (CAR). We look forward to the CAR Conference each year to stay up-to-date on industry trends and forge relationships with our clients and automotive remarketing professionals. As a...
ADESA’s Overdrive Recognized by PR Daily’s 2013 Digital PR Awards

ADESA’s Overdrive Recognized by PR Daily’s 2013 Digital PR Awards


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Since launching Overdrive, we’ve shared many of our experiences both inside and outside of the auction lanes with our readers. Recently, we received recognition for our work in the “digital lane.” This fall, PR Daily’s 2013 Digital PR Awards recognized ADESA’s ongoing social media efforts to connect with our customers, employees and the greater automotive...
VIDEO: Honda commercial challenges perception of reality

VIDEO: Honda commercial challenges perception of reality


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In this recent commercial from Honda, they take us to a different world full of new possibilities. Talented artists, architects and videographers came together to create mind-blowing illusions taking place around their new CR-V model and show us that impossible just may be possible. These brilliantly crafted mirages challenge us to think differently – whether...
VIDEO: The Ultimate Paintball Battle

VIDEO: The Ultimate Paintball Battle


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I love a good competition, fresh creative thinking and the V8 in my Audi S5. If you’re a car guy like me, then you probably wonder how your car would handle on a high-banked track or on a winding country road. But, I never would have considered warfare in a bunker. When our friends at...
Women of Remarketing Conference takes on the Motor City

Women of Remarketing Conference takes on the Motor City


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Each year, women executives and leaders from ADESA and the automotive remarketing industry come together for the annual Women of Remarketing (WOR) conference. This year, the 11th annual conference went back to the roots of our industry, Detroit, to network, delve into important topics in our industry and experience “the Motor City.” Hosted at the...
VIDEO: Supercar bliss

VIDEO: Supercar bliss


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McLaren F1. Porsche Carrera GT. Ferrari F40 and Ferrari F50. Noble M600. Pagani Zonda F. Lamborghini Murcielago LP670-4 SV. The magnificent seven, indeed. People send me a lot of great car videos. Most times, I don’t make it to the end of the clip. I watched this video by evo TV three times in a...
Automotive News honors 2013 Best Dealerships to Work For

Automotive News honors 2013 Best Dealerships to Work For


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Building successful dealerships requires a lot of time, hard work and passion from its management. Providing a rewarding environment for dealership employees and sales staff also takes dedication–but it ultimately leads to a rewarding work life and lifelong career in the automotive industry. Automotive News recently released their 2013 list of the Best Dealerships to...
Cool Injected business book: Hey Whipple, Squeeze This

Cool Injected business book: Hey Whipple, Squeeze This


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As part of our Cool Injected business series, we’re sharing a few of our favorite leadership, technology, marketing and customer service books that can help add horsepower to your business. This week’s book is “Hey Whipple, Squeeze This. For my book selection, I chose Hey Whipple, Squeeze This by Luke Sullivan. From the book’s description:...
Defining cool with the launch of the new Cool Injected ADESA.com

Defining cool with the launch of the new Cool Injected ADESA.com


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We’re excited about the launch of the new ADESA.com website. To celebrate, we will be defining what we think is cool by sharing on ADESA’s social media channels during the next few months. There will also be some cool weekly giveaways, so keep an eye out for the chance to enter. Now we know what’s...