Overdrive by ADESA
Author Archive
Inaugural Sales Conference Harnesses the Power of KAR Group of Companies

Inaugural Sales Conference Harnesses the Power of KAR Group of Companies


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Recently, more than 400 members of the KAR sales teams—including ADESA, AFC, IAA and subsidiaries—met in Indianapolis for the inaugural KAR sales conference. Members from all business units were invited to network with their peers and learn more about the different KAR companies. Presentations by leaders of KAR companies were well received and informative. John...
Greg Noonan’s Successful LOYALT Ride Benefits Canine Companions for Independence

Greg Noonan’s Successful LOYALT Ride Benefits Canine Companions for Independence


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When we auctioned off a motorcycle at the National Automotive Dealers Association (NADA) convention in January, we had no idea this one event would have such tremendous fundraising results for the benefitting organization, Canine Companions for Independence’s Wounded Veterans Initiative. Greg Noonan, director of Insight Media Enterprises, made the winning bid—$20,000 for a 2012 Harley-Davidson Heritage—and Greg’s...
Marketing to Millennials: What Do They Want in a Car Dealership?

Marketing to Millennials: What Do They Want in a Car Dealership?


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The millennial generation, young adults age 18–32, is now reaching the milestone of regularly making big purchases—such as a new vehicle. While there have been numerous articles written about how to appeal to millennial shoppers, we’ve compiled some of the best advice into actionable goals for your dealership to implement and appeal to today’s young...
Are Car Buyers Really Dependent On Mobile Devices?

Are Car Buyers Really Dependent On Mobile Devices?


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Since smartphones have become a constant part of modern life, automakers assumed that they would play a strong role in the automotive purchase process. We’ve discussed how mobile has changed the auto auction process, but how are smartphones or mobile devices affecting the retail shopping experience? A recent article on Media Post suggests that use...
Three Simple Ways to Collect and Share Customer Feedback

Three Simple Ways to Collect and Share Customer Feedback


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One of the best ways to improve your dealership is by implementing customer suggestions. Often, your customers notice things about your business that you and your management team might miss. Many dealerships struggle with understanding the best way to ask for, and actually use, customer feedback. These are a few tried and true “best practices”...
Greg Noonan's LOYALT Charity Ride Begins in Sacramento, CA

Greg Noonan’s LOYALT Charity Ride Begins in Sacramento, CA


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The wheels are in motion on Greg Noonan’s LOYALT ride. Greg placed the winning bid on the 2012 Harley-Davidson Heritage motorcycle ADESA auctioned off at the 2015 NADA convention, and these funds benefitted Canine Companions for Independence (CCI). Greg is riding this new bike — now sporting the license plate LOYALT — across the country...
Meet the Man Behind the Bike — Greg Noonan, winner of the NADA 2015 Harley-Davidson charity auction

Meet the Man Behind the Bike — Greg Noonan, winner of the NADA 2015 Harley-Davidson charity auction


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This is a guest post from Doug Hadden, director of dealer training at ADESA. I want to introduce you to Greg Noonan, the winner of the 2012 Harley-Davidson Heritage motorcycle ADESA auctioned off at the 2015 NADA convention. As you know, this amazing charity auction benefited the NADA Foundation and Canine Companions for Independence. Greg...
ADESA’s Howard Bushman Recognized for Outstanding Service

ADESA’s Howard Bushman Recognized for Outstanding Service


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Can you think back in time to what you were doing 25 years ago, in January 1990? Howard Bushman had just been hired as the first corporate employee at ADESA, and was beginning what would be an illustrious career. Jim Hallett, CEO of KAR Auction Services, recently recognized Howard for his long career at ADESA...
Memorable Holiday Car Ads

Memorable Holiday Car Ads


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The holiday season is the most important time of the year for retail sales, and car dealerships are no exception. The holidays also bring a higher volume of car ads, both on television, the radio, print and now digital and social media. Many car manufacturers focus their efforts on the holidays and launch some of...