Overdrive by ADESA
Author Archive
Teen Safe Driving Program Brings Special Event to ADESA Des Moines

Teen Safe Driving Program Brings Special Event to ADESA Des Moines


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Vehicle crashes are the leading cause of death for teenagers in America. Nearly 3,000 teens die annually in such accidents, according to the most recent data from the National Highway Traffic Safety Administration. Two major areas contribute to this alarming statistic: the inexperience of young drivers and issues surrounding distracted and impaired driving. The Ford...
ADESA Sacramento Hosts Record-Breaking Anniversary Sale

ADESA Sacramento Hosts Record-Breaking Anniversary Sale


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Last month, ADESA Sacramento celebrated its 18th anniversary with an incredible feat: The auction set a record for vehicles sold in one week. There were also fun giveaways for dealers—it was a great week to visit the auction and check out the inventory. The “Las Vegas” themed sale at the auction featured $10,000 in giveaways,...
KAR Fun Fridays Return to Celebrate Americana

KAR Fun Fridays Return to Celebrate Americana


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It has now become a tradition for the KAR and ADESA teams to celebrate summer with Fun Fridays, which began last summer. Fun Fridays give employees a chance to break out of our normal routines and interact in a new way, while enjoying the summer weather, delicious food and fun games. Our first Fun Friday...
ADESA, AFC, IAA Raise $27,500 During Benefit Auction at NIADA Convention

ADESA, AFC, IAA Raise $27,500 During Benefit Auction at NIADA Convention


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When Andy Gabler of Lakeside Auto Sales in Erie, Penn., made the winning bid Wednesday at Caesars Palace Las Vegas, he did more than buy a car. Thanks to our donation, he made a sizable contribution to the NIADA Foundation as well. Gabler, who serves as NIADA’s Region I vice president, won a spirited bidding...
Quick Tips to Improve Your Dealership’s Video Marketing Efforts

Quick Tips to Improve Your Dealership’s Video Marketing Efforts


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Video is quickly becoming one of the most popular online mediums. From YouTube to Vine, social networks focused on video clips are growing and businesses are taking note. There are many ways to use video as a marketing tool in the automotive industry beyond the traditional clips of a car spinning through the desert or...
Accenture Study Explores What Digital Drivers Want

Accenture Study Explores What Digital Drivers Want


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Car buyers are ready to buy online: 75 percent of buyers surveyed in a recent Accenture study said they would go through the entire purchase process online. They’re also interested in demonstrations of digital experiences within a showroom, with more than half saying they’d like information about digital security options and the option of a...
ADESA Boston Gears Up for 15th Annual Classic Car Show & Motorcycle Ride

ADESA Boston Gears Up for 15th Annual Classic Car Show & Motorcycle Ride


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We’re always looking for ways to combine two of our favorite things: cars and giving back. One of our longtime philanthropy partners is the Juvenile Diabetes Research Foundation (JDRF), and we’re pleased we can support them in fun and creative ways. ADESA Boston is holding its 15th Annual Classic Car Show and Motorcycle Ride to...
Easy Tips to Improve Your Inventory Photography

Easy Tips to Improve Your Inventory Photography


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Sometimes it feels like photography is taking over digital media: From photo-focused apps like Instagram to websites like Tumblr, there is an increasing interest in photography in our everyday lives. The same is true when buying and selling cars—we’ve seen a consistent increase in both the quality and quantity of photos available. Great photos increase...
Generation Z Is Shopping for Cars Over SUVs

Generation Z Is Shopping for Cars Over SUVs


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We recently discussed the buying habits of the Millennial generation, and now a new study is sharing what Generation Z is looking for in vehicles. Generation Z is defined as young adults ages 16–21, so they overlap Millennials. A few of the interesting takeaways from the article include: Generation Z is described as being more...