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ADESA Boston Gears Up for 15th Annual Classic Car Show & Motorcycle Ride

ADESA Boston Gears Up for 15th Annual Classic Car Show & Motorcycle Ride


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We’re always looking for ways to combine two of our favorite things: cars and giving back. One of our longtime philanthropy partners is the Juvenile Diabetes Research Foundation (JDRF), and we’re pleased we can support them in fun and creative ways. ADESA Boston is holding its 15th Annual Classic Car Show and Motorcycle Ride to...
Easy Tips to Improve Your Inventory Photography

Easy Tips to Improve Your Inventory Photography


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Sometimes it feels like photography is taking over digital media: From photo-focused apps like Instagram to websites like Tumblr, there is an increasing interest in photography in our everyday lives. The same is true when buying and selling cars—we’ve seen a consistent increase in both the quality and quantity of photos available. Great photos increase...
Generation Z Is Shopping for Cars Over SUVs

Generation Z Is Shopping for Cars Over SUVs


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We recently discussed the buying habits of the Millennial generation, and now a new study is sharing what Generation Z is looking for in vehicles. Generation Z is defined as young adults ages 16–21, so they overlap Millennials. A few of the interesting takeaways from the article include: Generation Z is described as being more...
Inaugural Sales Conference Harnesses the Power of KAR Group of Companies

Inaugural Sales Conference Harnesses the Power of KAR Group of Companies


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Recently, more than 400 members of the KAR sales teams—including ADESA, AFC, IAA and subsidiaries—met in Indianapolis for the inaugural KAR sales conference. Members from all business units were invited to network with their peers and learn more about the different KAR companies. Presentations by leaders of KAR companies were well received and informative. John...
Greg Noonan’s Successful LOYALT Ride Benefits Canine Companions for Independence

Greg Noonan’s Successful LOYALT Ride Benefits Canine Companions for Independence


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When we auctioned off a motorcycle at the National Automotive Dealers Association (NADA) convention in January, we had no idea this one event would have such tremendous fundraising results for the benefitting organization, Canine Companions for Independence’s Wounded Veterans Initiative. Greg Noonan, director of Insight Media Enterprises, made the winning bid—$20,000 for a 2012 Harley-Davidson Heritage—and Greg’s...
Marketing to Millennials: What Do They Want in a Car Dealership?

Marketing to Millennials: What Do They Want in a Car Dealership?


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The millennial generation, young adults age 18–32, is now reaching the milestone of regularly making big purchases—such as a new vehicle. While there have been numerous articles written about how to appeal to millennial shoppers, we’ve compiled some of the best advice into actionable goals for your dealership to implement and appeal to today’s young...
Are Car Buyers Really Dependent On Mobile Devices?

Are Car Buyers Really Dependent On Mobile Devices?


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Since smartphones have become a constant part of modern life, automakers assumed that they would play a strong role in the automotive purchase process. We’ve discussed how mobile has changed the auto auction process, but how are smartphones or mobile devices affecting the retail shopping experience? A recent article on Media Post suggests that use...
Three Simple Ways to Collect and Share Customer Feedback

Three Simple Ways to Collect and Share Customer Feedback


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One of the best ways to improve your dealership is by implementing customer suggestions. Often, your customers notice things about your business that you and your management team might miss. Many dealerships struggle with understanding the best way to ask for, and actually use, customer feedback. These are a few tried and true “best practices”...
Greg Noonan's LOYALT Charity Ride Begins in Sacramento, CA

Greg Noonan’s LOYALT Charity Ride Begins in Sacramento, CA


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The wheels are in motion on Greg Noonan’s LOYALT ride. Greg placed the winning bid on the 2012 Harley-Davidson Heritage motorcycle ADESA auctioned off at the 2015 NADA convention, and these funds benefitted Canine Companions for Independence (CCI). Greg is riding this new bike — now sporting the license plate LOYALT — across the country...