Overdrive by ADESA
Great Times
ADESA Sacramento Hosts Record-Breaking Anniversary Sale

ADESA Sacramento Hosts Record-Breaking Anniversary Sale


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Last month, ADESA Sacramento celebrated its 18th anniversary with an incredible feat: The auction set a record for vehicles sold in one week. There were also fun giveaways for dealers—it was a great week to visit the auction and check out the inventory. The “Las Vegas” themed sale at the auction featured $10,000 in giveaways,...
KAR Fun Fridays Return to Celebrate Americana

KAR Fun Fridays Return to Celebrate Americana


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It has now become a tradition for the KAR and ADESA teams to celebrate summer with Fun Fridays, which began last summer. Fun Fridays give employees a chance to break out of our normal routines and interact in a new way, while enjoying the summer weather, delicious food and fun games. Our first Fun Friday...
ADESA Kicks Off Wear1Share1 Summer Contest

ADESA Kicks Off Wear1Share1 Summer Contest


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As we’ve shared on Overdrive, ADESA has made several investments in our online marketplace, creating a better experience for both buyers and sellers. We’ve received some great feedback, and we use your comments to continually enhance our online tools. Our team also regularly connects with customers and provides one-on-one training on how to get the...
Greg Noonan's LOYALT Charity Ride Begins in Sacramento, CA

Greg Noonan’s LOYALT Charity Ride Begins in Sacramento, CA


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The wheels are in motion on Greg Noonan’s LOYALT ride. Greg placed the winning bid on the 2012 Harley-Davidson Heritage motorcycle ADESA auctioned off at the 2015 NADA convention, and these funds benefitted Canine Companions for Independence (CCI). Greg is riding this new bike — now sporting the license plate LOYALT — across the country...
Video: Feel the Excitement at the ADESA NADA 2015 Charity Auction

Video: Feel the Excitement at the ADESA NADA 2015 Charity Auction


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This year’s NADA Convention in San Francisco was an action-packed few days for our team, with the live Harley-Davidson charity auction in the ADESA booth easily standing out as the event’s most memorable moment. In just a few minutes, $40,000 was raised on behalf of the NADA Foundation thanks to Greg Noonan’s winning bid and Joe Verde’s...
Meet the Man Behind the Bike — Greg Noonan, winner of the NADA 2015 Harley-Davidson charity auction

Meet the Man Behind the Bike — Greg Noonan, winner of the NADA 2015 Harley-Davidson charity auction


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This is a guest post from Doug Hadden, director of dealer training at ADESA. I want to introduce you to Greg Noonan, the winner of the 2012 Harley-Davidson Heritage motorcycle ADESA auctioned off at the 2015 NADA convention. As you know, this amazing charity auction benefited the NADA Foundation and Canine Companions for Independence. Greg...
ADESA generates buzz and excitement at NADA 2015

ADESA generates buzz and excitement at NADA 2015


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Last week, I was honored to join thousands of dealers and automotive professionals in San Francisco for the 2015 National Automobile Dealers Association Convention & Expo, one of the premier automotive industry events in the world. ADESA looks forward to this opportunity each year to connect with customers, announce new marketplace enhancements and reconnect with...
ADESA Phoenix Celebrates 2015 Legendary Sales Week

ADESA Phoenix Celebrates 2015 Legendary Sales Week


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ADESA Phoenix recently hosted their annual Legendary Sale, in conjunction with the Barrett-Jackson Scottsdale auction. The sale was a resounding success and raised thousands of dollars for charity, in addition to being a fun week. A top highlight was the charity auctions to benefit the Juvenile Diabetes Research Foundation. One item offered for auction was...
ADESA Business Highlights from 4th Quarter 2014

ADESA Business Highlights from 4th Quarter 2014


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The past few months have been very productive at ADESA, and I wanted to share a few highlights with you. Our commitment to new technology continues with our 50 percent acquisition of TradeRev. We already have feet on the ground in the U.S. and have integrated AFC and CarsArrive on the TradeRev platform. We will...