Overdrive by ADESA
Owner’s Manual
Quick Tips to Improve Your Dealership’s Video Marketing Efforts

Quick Tips to Improve Your Dealership’s Video Marketing Efforts


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Video is quickly becoming one of the most popular online mediums. From YouTube to Vine, social networks focused on video clips are growing and businesses are taking note. There are many ways to use video as a marketing tool in the automotive industry beyond the traditional clips of a car spinning through the desert or...
Accenture Study Explores What Digital Drivers Want

Accenture Study Explores What Digital Drivers Want


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Car buyers are ready to buy online: 75 percent of buyers surveyed in a recent Accenture study said they would go through the entire purchase process online. They’re also interested in demonstrations of digital experiences within a showroom, with more than half saying they’d like information about digital security options and the option of a...
Just Starting in the Online Auction World? Here’s What You Should Do First

Just Starting in the Online Auction World? Here’s What You Should Do First


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During the last several years, online auctions have grown immensely. More dealers are learning about the flexibility and options available in online transactions. However, purchasing and selling inventory online can be intimidating and overwhelming at first. Dealers are at varying levels of comfort with the online marketplace. We always try to share advice and recommendations...
Easy Tips to Improve Your Inventory Photography

Easy Tips to Improve Your Inventory Photography


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Sometimes it feels like photography is taking over digital media: From photo-focused apps like Instagram to websites like Tumblr, there is an increasing interest in photography in our everyday lives. The same is true when buying and selling cars—we’ve seen a consistent increase in both the quality and quantity of photos available. Great photos increase...
Generation Z Is Shopping for Cars Over SUVs

Generation Z Is Shopping for Cars Over SUVs


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We recently discussed the buying habits of the Millennial generation, and now a new study is sharing what Generation Z is looking for in vehicles. Generation Z is defined as young adults ages 16–21, so they overlap Millennials. A few of the interesting takeaways from the article include: Generation Z is described as being more...
Marketing to Millennials: What Do They Want in a Car Dealership?

Marketing to Millennials: What Do They Want in a Car Dealership?


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The millennial generation, young adults age 18–32, is now reaching the milestone of regularly making big purchases—such as a new vehicle. While there have been numerous articles written about how to appeal to millennial shoppers, we’ve compiled some of the best advice into actionable goals for your dealership to implement and appeal to today’s young...
Are Car Buyers Really Dependent On Mobile Devices?

Are Car Buyers Really Dependent On Mobile Devices?


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Since smartphones have become a constant part of modern life, automakers assumed that they would play a strong role in the automotive purchase process. We’ve discussed how mobile has changed the auto auction process, but how are smartphones or mobile devices affecting the retail shopping experience? A recent article on Media Post suggests that use...
Three Simple Ways to Collect and Share Customer Feedback

Three Simple Ways to Collect and Share Customer Feedback


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One of the best ways to improve your dealership is by implementing customer suggestions. Often, your customers notice things about your business that you and your management team might miss. Many dealerships struggle with understanding the best way to ask for, and actually use, customer feedback. These are a few tried and true “best practices”...
Learn to Conquer Online Auctions from ADESA’s Doug Hadden at the NADA Convention

Learn to Conquer Online Auctions from ADESA’s Doug Hadden at the NADA Convention


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This is a guest post from Doug Hadden, Director of Dealer Training at ADESA. It’s hard to believe, but I still hear used car managers, GMs and owners tell me they refuse to buy vehicles from an online auction. If it was 1990, I could go with it. The reality is, it’s 2014 and those...