Overdrive by ADESA
Owner’s Manual
Tips on using social media to help sell more cars

Tips on using social media to help sell more cars


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It’s no secret that car dealers are always seeking out new and creative ways to drive sales. During my conversations with customers on this topic, social media is often mentioned as one of the many tools in the toolbox used by dealers to help connect with their buyers and move more inventory. Unfortunately, most dealers...
VIDEO: Find off-lease cars fast with ADESA DealerBlock

VIDEO: Find off-lease cars fast with ADESA DealerBlock


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One of the most frequently asked questions we’ve heard from customers over the past few months has been, “Where can I quickly find quality, off-lease vehicles for my dealership?” Luckily, our Dealer Sales and Services team has a great answer:  “ADESA’s DealerBlock provides car dealers quick and easy access to high-quality, off-lease vehicles. In fact,...
Dodge Challenger SRT Hellcat burns rubber

Dodge Challenger SRT Hellcat burns rubber


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I’ve previously shared on Overdrive my fond memories of ADESA’s high-performance Ride and Drive event with Dodge and Chrysler. Getting behind the wheel of a Dodge Challenger SRT8 and taking it on the town was quite the adrenaline rush and an experience I won’t soon forget. Much to my excitement, Dodge recently announced that the...
Knowing when to retail, wholesale can mean higher profits for car dealers

Knowing when to retail, wholesale can mean higher profits for car dealers


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Recently, I was asked to share my favorite tips on how car dealers can maximize retail and wholesale vehicle profits. The end result was the following collection of important best practices that dealers should implement and leverage in order to boost their bottom line. First, it’s important to note that there is no tried and...
A look at the Ally Auto 2014 Social Media Guide

A look at the Ally Auto 2014 Social Media Guide


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Social media is becoming increasingly important for all industries, including the automotive world. And both customers and dealerships alike are flocking to social media to connect, research and market. In fact, Ally Auto released a great social media guide in a recent Automotive News issue surveying the current state of social media as it pertains to the dealership community. It highlights intriguing...
Managing your dealership’s digital presence

Managing your dealership’s digital presence


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For many years, consumers turned to 1-800 numbers when they experienced issues with product or services. Companies typically favored these channels because they could assist customers one-on-one and away from public view. Essentially, companies were in control. Today, consumers have access to platforms where they can share their experience with the entire Web. Word-of-mouth marketing...
Start 2014 off right with a Sales Kick-Off (SKO) meeting

Start 2014 off right with a Sales Kick-Off (SKO) meeting


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Looking for a way to energize your dealership employees to hit their best sales ever in 2014? Start your year with a Sales Kick-Off meeting (SKO). The purpose of an SKO meeting is to get the year off to a fast start by educating and motivating the sales force. The “SKO season” generally takes place...
Delight your dealership customers during the busy holiday season

Delight your dealership customers during the busy holiday season


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The year-end holiday season can be one of the busiest times of year for car dealerships. Balancing increased traffic and sales opportunities with focused customer service offers a challenge for every car dealership. Here are some tips for keeping customers delighted when their wait times may be longer, but when closing the sale and excellent...
Out with the old, in with the new: tips for moving year-end inventory

Out with the old, in with the new: tips for moving year-end inventory


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It’s that time when you take stock of your inventory and prepare your car dealership for the next year. The U.S. automobile market has been on resurgence, but significant unsold inventory still remains on dealer lots. Here are some tips to help move 2013 inventory to make way for more vehicles in the new year. 1....