Overdrive by ADESA
Owner’s Manual
Are Your Employees Social Salespeople?

Are Your Employees Social Salespeople?


read more...
Social media is a pervasive part of our lives now, and most of your employees are probably spending part of their day checking Facebook for status updates. While some decision makers may view this as simply a waste of time, there is an opportunity to use the rampant growth of social media to benefit your...
ADESA launches new Marketplace mobile app for car dealers

ADESA launches new Marketplace mobile app for car dealers


read more...
This week, ADESA launched its new Marketplace app on iOS devices. With the new Marketplace app, dealers can find, price and buy the vehicles they need directly from their smartphone. Customers can now search across all ADESA inventory and set filters to find the vehicles they need based on year, make, model or mileage. All...
Learn tips from ADESA on online wholesale buying and selling at the 2014 Digital Dealer Conference

Learn tips from ADESA on online wholesale buying and selling at the 2014 Digital Dealer Conference


read more...
For some dealers, the idea of buying and selling cars online may seem like a daunting task. However, the technology supporting online auctions has become easier to learn, navigate and integrate into regular business operations. Once a dealer adopts a strategy that includes buying and selling online, their world of possibilities grows. Digital photos, vehicle...
Tips on using social media to help sell more cars

Tips on using social media to help sell more cars


read more...
It’s no secret that car dealers are always seeking out new and creative ways to drive sales. During my conversations with customers on this topic, social media is often mentioned as one of the many tools in the toolbox used by dealers to help connect with their buyers and move more inventory. Unfortunately, most dealers...
VIDEO: Find off-lease cars fast with ADESA DealerBlock

VIDEO: Find off-lease cars fast with ADESA DealerBlock


read more...
One of the most frequently asked questions we’ve heard from customers over the past few months has been, “Where can I quickly find quality, off-lease vehicles for my dealership?” Luckily, our Dealer Sales and Services team has a great answer:  “ADESA’s DealerBlock provides car dealers quick and easy access to high-quality, off-lease vehicles. In fact,...
Dodge Challenger SRT Hellcat burns rubber

Dodge Challenger SRT Hellcat burns rubber


read more...
I’ve previously shared on Overdrive my fond memories of ADESA’s high-performance Ride and Drive event with Dodge and Chrysler. Getting behind the wheel of a Dodge Challenger SRT8 and taking it on the town was quite the adrenaline rush and an experience I won’t soon forget. Much to my excitement, Dodge recently announced that the...
Knowing when to retail, wholesale can mean higher profits for car dealers

Knowing when to retail, wholesale can mean higher profits for car dealers


read more...
Recently, I was asked to share my favorite tips on how car dealers can maximize retail and wholesale vehicle profits. The end result was the following collection of important best practices that dealers should implement and leverage in order to boost their bottom line. First, it’s important to note that there is no tried and...
A look at the Ally Auto 2014 Social Media Guide

A look at the Ally Auto 2014 Social Media Guide


read more...
Social media is becoming increasingly important for all industries, including the automotive world. And both customers and dealerships alike are flocking to social media to connect, research and market. In fact, Ally Auto released a great social media guide in a recent Automotive News issue surveying the current state of social media as it pertains to the dealership community. It highlights intriguing...
Managing your dealership’s digital presence

Managing your dealership’s digital presence


read more...
For many years, consumers turned to 1-800 numbers when they experienced issues with product or services. Companies typically favored these channels because they could assist customers one-on-one and away from public view. Essentially, companies were in control. Today, consumers have access to platforms where they can share their experience with the entire Web. Word-of-mouth marketing...