Overdrive by ADESA
Owner’s Manual
Knowing when to retail, wholesale can mean higher profits for car dealers

Knowing when to retail, wholesale can mean higher profits for car dealers


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Recently, I was asked to share my favorite tips on how car dealers can maximize retail and wholesale vehicle profits. The end result was the following collection of important best practices that dealers should implement and leverage in order to boost their bottom line. First, it’s important to note that there is no tried and...
A look at the Ally Auto 2014 Social Media Guide

A look at the Ally Auto 2014 Social Media Guide


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Social media is becoming increasingly important for all industries, including the automotive world. And both customers and dealerships alike are flocking to social media to connect, research and market. In fact, Ally Auto released a great social media guide in a recent Automotive News issue surveying the current state of social media as it pertains to the dealership community. It highlights intriguing...
Managing your dealership’s digital presence

Managing your dealership’s digital presence


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For many years, consumers turned to 1-800 numbers when they experienced issues with product or services. Companies typically favored these channels because they could assist customers one-on-one and away from public view. Essentially, companies were in control. Today, consumers have access to platforms where they can share their experience with the entire Web. Word-of-mouth marketing...
Start 2014 off right with a Sales Kick-Off (SKO) meeting

Start 2014 off right with a Sales Kick-Off (SKO) meeting


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Looking for a way to energize your dealership employees to hit their best sales ever in 2014? Start your year with a Sales Kick-Off meeting (SKO). The purpose of an SKO meeting is to get the year off to a fast start by educating and motivating the sales force. The “SKO season” generally takes place...
Delight your dealership customers during the busy holiday season

Delight your dealership customers during the busy holiday season


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The year-end holiday season can be one of the busiest times of year for car dealerships. Balancing increased traffic and sales opportunities with focused customer service offers a challenge for every car dealership. Here are some tips for keeping customers delighted when their wait times may be longer, but when closing the sale and excellent...
Out with the old, in with the new: tips for moving year-end inventory

Out with the old, in with the new: tips for moving year-end inventory


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It’s that time when you take stock of your inventory and prepare your car dealership for the next year. The U.S. automobile market has been on resurgence, but significant unsold inventory still remains on dealer lots. Here are some tips to help move 2013 inventory to make way for more vehicles in the new year. 1....
Why your dealership should be thinking mobile

Why your dealership should be thinking mobile


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I don’t know about you, but I’ve seen an explosive growth in the use of mobile devices in everything we do. It should come as no surprise then that car shoppers are no different. From research and information gathering, to communication and purchasing, mobile devices are an important resource for more and more car shoppers. ...
A few tips for owning your first classic car

A few tips for owning your first classic car


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You’ve dreamt about it for years, you’ve (finally) convinced your significant other, and you are ready to pull the proverbial trigger: it’s time to buy your first classic car. Understanding the initial—and subsequent—financial commitment is the first step to preparing for the complexities of becoming a classic car owner. But, there are other steps to...
Introducing the new ADESA LiveBlock

Introducing the new ADESA LiveBlock


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In the past year, we’ve focused on improving ADESA’s technology to create a better experience for our dealer customers. They asked for a faster and more efficient online bidding process, so we developed the new ADESA LiveBlock to fulfill this need, making bidding on wholesale vehicles online easier. LiveBlock simulcasts vehicles worldwide via real-time audio...