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VIDEO: Kontos Kommentary for July 2015

VIDEO: Kontos Kommentary for July 2015


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For more than a decade, ADESA Analytical Services has provided timely, comprehensive and authoritative coverage of the used vehicle market and vehicle remarketing industry in North America. As we continue to leverage new and improved ways to present our findings and insights, I’m very pleased to introduce the very first Kontos Kommentary video report. Summary...
Impress Your Car Dealership's Customers with These Unique Gift Ideas

Impress Your Car Dealership’s Customers with These Unique Gift Ideas


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We know car dealers are always looking for ways to stand out from the crowd and make the sales experience unique for their customers. With so many ways to communicate and reach shoppers, it’s important to take the time to connect with customers before and after the sale. One of the top ways dealers can...
The Value of Listening to Your Customers

The Value of Listening to Your Customers


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After a recent trip, I found a handful of emails asking me to answer a few questions about my travel experiences—How was my hotel stay? How would I rate the rental car’s return process? Would I recommend this restaurant to friends and family? Apparently, everyone wants my feedback. It’s a valuable commodity. It can be...
Quick Tips to Improve Your Dealership’s Video Marketing Efforts

Quick Tips to Improve Your Dealership’s Video Marketing Efforts


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Video is quickly becoming one of the most popular online mediums. From YouTube to Vine, social networks focused on video clips are growing and businesses are taking note. There are many ways to use video as a marketing tool in the automotive industry beyond the traditional clips of a car spinning through the desert or...
Accenture Study Explores What Digital Drivers Want

Accenture Study Explores What Digital Drivers Want


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Car buyers are ready to buy online: 75 percent of buyers surveyed in a recent Accenture study said they would go through the entire purchase process online. They’re also interested in demonstrations of digital experiences within a showroom, with more than half saying they’d like information about digital security options and the option of a...
Just Starting in the Online Auction World? Here’s What You Should Do First

Just Starting in the Online Auction World? Here’s What You Should Do First


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During the last several years, online auctions have grown immensely. More dealers are learning about the flexibility and options available in online transactions. However, purchasing and selling inventory online can be intimidating and overwhelming at first. Dealers are at varying levels of comfort with the online marketplace. We always try to share advice and recommendations...
Easy Tips to Improve Your Inventory Photography

Easy Tips to Improve Your Inventory Photography


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Sometimes it feels like photography is taking over digital media: From photo-focused apps like Instagram to websites like Tumblr, there is an increasing interest in photography in our everyday lives. The same is true when buying and selling cars—we’ve seen a consistent increase in both the quality and quantity of photos available. Great photos increase...
Generation Z Is Shopping for Cars Over SUVs

Generation Z Is Shopping for Cars Over SUVs


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We recently discussed the buying habits of the Millennial generation, and now a new study is sharing what Generation Z is looking for in vehicles. Generation Z is defined as young adults ages 16–21, so they overlap Millennials. A few of the interesting takeaways from the article include: Generation Z is described as being more...
Marketing to Millennials: What Do They Want in a Car Dealership?

Marketing to Millennials: What Do They Want in a Car Dealership?


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The millennial generation, young adults age 18–32, is now reaching the milestone of regularly making big purchases—such as a new vehicle. While there have been numerous articles written about how to appeal to millennial shoppers, we’ve compiled some of the best advice into actionable goals for your dealership to implement and appeal to today’s young...