Overdrive by ADESA
Owner’s Manual
Are Car Buyers Really Dependent On Mobile Devices?

Are Car Buyers Really Dependent On Mobile Devices?


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Since smartphones have become a constant part of modern life, automakers assumed that they would play a strong role in the automotive purchase process. We’ve discussed how mobile has changed the auto auction process, but how are smartphones or mobile devices affecting the retail shopping experience? A recent article on Media Post suggests that use...
Three Simple Ways to Collect and Share Customer Feedback

Three Simple Ways to Collect and Share Customer Feedback


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One of the best ways to improve your dealership is by implementing customer suggestions. Often, your customers notice things about your business that you and your management team might miss. Many dealerships struggle with understanding the best way to ask for, and actually use, customer feedback. These are a few tried and true “best practices”...
Learn to Conquer Online Auctions from ADESA’s Doug Hadden at the NADA Convention

Learn to Conquer Online Auctions from ADESA’s Doug Hadden at the NADA Convention


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This is a guest post from Doug Hadden, Director of Dealer Training at ADESA. It’s hard to believe, but I still hear used car managers, GMs and owners tell me they refuse to buy vehicles from an online auction. If it was 1990, I could go with it. The reality is, it’s 2014 and those...
Top Tips for Engaging Customers During Chaos

Top Tips for Engaging Customers During Chaos


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Anyone that has visited a car dealership on a busy Saturday afternoon knows the feeling of waiting, and waiting, for an available salesperson. Many customers will simply give up and leave without ever speaking to an associate. This can decrease sales and hurt the dealership’s brand. There are several things you can do to keep...
2014 Social Media Study Reveals Importance of Social Presence to Automotive Industry

2014 Social Media Study Reveals Importance of Social Presence to Automotive Industry


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Social media is a vital part of consumers’ decision processes while researching automotive brands and models, according to the J.D. Power 2014 Social Media Benchmark Study – Auto. The study found that 1 out of 5 consumers use social media as their main source of information about automotive brands. This underscores the importance of automotive...
Motor Trend Announces 2014 Best Drivers Car

Motor Trend Announces 2014 Best Drivers Car


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Each year, MotorTrend Magazine puts 10 new performance-focused cars through rigorous testing to determine the Best Drivers Car. In 2014, they awarded the Chevrolet Camaro Z/28 this coveted title. The MotorTrend “Best Drivers Car” is not based on speed, horsepower or price. It is focused on determining the car that is most fun to drive....
How Mobile Has Changed the Used-Car Market

How Mobile Has Changed the Used-Car Market


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In the past, it was common for me to walk into an auction and see a dealer holding his clipboard of notes, with a marked-up run list tucked under his arm and a worn copy of the Kelley Blue Book in his pocket. Now the only tool a dealer needs to bring to the auction is...
Embracing a Spirit of Innovation Within Your Business

Embracing a Spirit of Innovation Within Your Business


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ExactTarget’s widely successful Connections Conference recently returned to Indianapolis, and I had the opportunity to participate in a thought-provoking session about marketing and innovation. Innovation can often be difficult to embrace when you are working in a successful, well-established company. If you’re familiar with doing things a certain way, it can be challenging to accept...
Are Your Employees Social Salespeople?

Are Your Employees Social Salespeople?


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Social media is a pervasive part of our lives now, and most of your employees are probably spending part of their day checking Facebook for status updates. While some decision makers may view this as simply a waste of time, there is an opportunity to use the rampant growth of social media to benefit your...