Overdrive by ADESA
Owner’s Manual
Top Tips for Engaging Customers During Chaos

Top Tips for Engaging Customers During Chaos


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Anyone that has visited a car dealership on a busy Saturday afternoon knows the feeling of waiting, and waiting, for an available salesperson. Many customers will simply give up and leave without ever speaking to an associate. This can decrease sales and hurt the dealership’s brand. There are several things you can do to keep...
2014 Social Media Study Reveals Importance of Social Presence to Automotive Industry

2014 Social Media Study Reveals Importance of Social Presence to Automotive Industry


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Social media is a vital part of consumers’ decision processes while researching automotive brands and models, according to the J.D. Power 2014 Social Media Benchmark Study – Auto. The study found that 1 out of 5 consumers use social media as their main source of information about automotive brands. This underscores the importance of automotive...
Motor Trend Announces 2014 Best Drivers Car

Motor Trend Announces 2014 Best Drivers Car


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Each year, MotorTrend Magazine puts 10 new performance-focused cars through rigorous testing to determine the Best Drivers Car. In 2014, they awarded the Chevrolet Camaro Z/28 this coveted title. The MotorTrend “Best Drivers Car” is not based on speed, horsepower or price. It is focused on determining the car that is most fun to drive....
How Mobile Has Changed the Used-Car Market

How Mobile Has Changed the Used-Car Market


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In the past, it was common for me to walk into an auction and see a dealer holding his clipboard of notes, with a marked-up run list tucked under his arm and a worn copy of the Kelley Blue Book in his pocket. Now the only tool a dealer needs to bring to the auction is...
Embracing a Spirit of Innovation Within Your Business

Embracing a Spirit of Innovation Within Your Business


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ExactTarget’s widely successful Connections Conference recently returned to Indianapolis, and I had the opportunity to participate in a thought-provoking session about marketing and innovation. Innovation can often be difficult to embrace when you are working in a successful, well-established company. If you’re familiar with doing things a certain way, it can be challenging to accept...
Are Your Employees Social Salespeople?

Are Your Employees Social Salespeople?


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Social media is a pervasive part of our lives now, and most of your employees are probably spending part of their day checking Facebook for status updates. While some decision makers may view this as simply a waste of time, there is an opportunity to use the rampant growth of social media to benefit your...
ADESA launches new Marketplace mobile app for car dealers

ADESA launches new Marketplace mobile app for car dealers


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This week, ADESA launched its new Marketplace app on iOS devices. With the new Marketplace app, dealers can find, price and buy the vehicles they need directly from their smartphone. Customers can now search across all ADESA inventory and set filters to find the vehicles they need based on year, make, model or mileage. All...
Learn tips from ADESA on online wholesale buying and selling at the 2014 Digital Dealer Conference

Learn tips from ADESA on online wholesale buying and selling at the 2014 Digital Dealer Conference


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For some dealers, the idea of buying and selling cars online may seem like a daunting task. However, the technology supporting online auctions has become easier to learn, navigate and integrate into regular business operations. Once a dealer adopts a strategy that includes buying and selling online, their world of possibilities grows. Digital photos, vehicle...
Tips on using social media to help sell more cars

Tips on using social media to help sell more cars


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It’s no secret that car dealers are always seeking out new and creative ways to drive sales. During my conversations with customers on this topic, social media is often mentioned as one of the many tools in the toolbox used by dealers to help connect with their buyers and move more inventory. Unfortunately, most dealers...