This year at the 2014 National Independent Automotive Dealers Association (NIADA) Convention and Expo, we will be raising money for a great cause—one that helps both dealers and college-bound students.

KAR Auction Services and our group of companies—ADESA, AFC and Insurance Auto Auctions—will be hosting a charity auction of an alpine white 2011 BMW 328XI on the final day of the 68th annual NIADA Convention and Expo at Caesars Palace in Las Vegas. The car boasts a premium package with leather interior and a sunroof.

The proceeds of this beautiful car will benefit the NIADA Foundation, which awards scholarships to deserving students headed to college and provides training and educational opportunities to automobile dealers, as well as the general public.

Ben Duhurl, recently named world champion auto auctioneer at the 2014 World Automobile Auctioneers Championship, will be auctioning off the charity car. And the winner will receive complimentary transportation of the BMW.

If you’re joining us at the NIADA Convention and Expo this year, the car will be on display in the Dealer Lounge for the entire convention. The auction is scheduled for 1 p.m. PT on Thursday, June 26, in the Dealers Lounge area in the center of the Expo Hall.

During last year’s NIADA Convention and Expo, our charity auction raised $19,000 for the NIADA Foundation from the sale of a pearl white 2010 Chevrolet Malibu LTZ. We look forward to participating in this event again, and thank all those involved for their support.