Overdrive by ADESA
Quick Tips to Improve Your Dealership’s Video Marketing Efforts

Quick Tips to Improve Your Dealership’s Video Marketing Efforts


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Video is quickly becoming one of the most popular online mediums. From YouTube to Vine, social networks focused on video clips are growing and businesses are taking note. There are many ways to use video as a marketing tool in the automotive industry beyond the traditional clips of a car spinning through the desert or...
ADESA Kicks Off Wear1Share1 Summer Contest

ADESA Kicks Off Wear1Share1 Summer Contest


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As we’ve shared on Overdrive, ADESA has made several investments in our online marketplace, creating a better experience for both buyers and sellers. We’ve received some great feedback, and we use your comments to continually enhance our online tools. Our team also regularly connects with customers and provides one-on-one training on how to get the...
Accenture Study Explores What Digital Drivers Want

Accenture Study Explores What Digital Drivers Want


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Car buyers are ready to buy online: 75 percent of buyers surveyed in a recent Accenture study said they would go through the entire purchase process online. They’re also interested in demonstrations of digital experiences within a showroom, with more than half saying they’d like information about digital security options and the option of a...
Just Starting in the Online Auction World? Here’s What You Should Do First

Just Starting in the Online Auction World? Here’s What You Should Do First


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During the last several years, online auctions have grown immensely. More dealers are learning about the flexibility and options available in online transactions. However, purchasing and selling inventory online can be intimidating and overwhelming at first. Dealers are at varying levels of comfort with the online marketplace. We always try to share advice and recommendations...
ADESA Boston Gears Up for 15th Annual Classic Car Show & Motorcycle Ride

ADESA Boston Gears Up for 15th Annual Classic Car Show & Motorcycle Ride


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We’re always looking for ways to combine two of our favorite things: cars and giving back. One of our longtime philanthropy partners is the Juvenile Diabetes Research Foundation (JDRF), and we’re pleased we can support them in fun and creative ways. ADESA Boston is holding its 15th Annual Classic Car Show and Motorcycle Ride to...
Easy Tips to Improve Your Inventory Photography

Easy Tips to Improve Your Inventory Photography


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Sometimes it feels like photography is taking over digital media: From photo-focused apps like Instagram to websites like Tumblr, there is an increasing interest in photography in our everyday lives. The same is true when buying and selling cars—we’ve seen a consistent increase in both the quality and quantity of photos available. Great photos increase...
Generation Z Is Shopping for Cars Over SUVs

Generation Z Is Shopping for Cars Over SUVs


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We recently discussed the buying habits of the Millennial generation, and now a new study is sharing what Generation Z is looking for in vehicles. Generation Z is defined as young adults ages 16–21, so they overlap Millennials. A few of the interesting takeaways from the article include: Generation Z is described as being more...
General Motors Recognizes ADESA Minneapolis for Quality and Experience

General Motors Recognizes ADESA Minneapolis for Quality and Experience


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It is always an honor to receive an award from one of our customers, but even more so when it recognizes the hard work and dedication of an entire auction team. Recently the auction team at ADESA Minneapolis was named by General Motors as the 2014 Auction of the Year award. This annual award from...
Coming Soon to the Windy City: ADESA Chicago

Coming Soon to the Windy City: ADESA Chicago


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ADESA is coming to the Windy City. We’re excited to announce the development of a new whole car auction facility. Named ADESA Chicago, the site will give us a strong local presence in the nation’s third largest metropolitan area. Identifying opportunities for strategic growth is always a priority. The investment in an ADESA auction facility...