ADESA and Barrett-Jackson return to Arizona for a week of legendary cars
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As an antique car fan, the start of the New Year is an exciting time for me. I look forward to returning to Arizona for ADESA Phoenix’s second annual Legendary Sales Week, then heading to the 42nd annual Barrett-Jackson Collector Car Auction in Scottsdale. There’s no other car event in the world quite like this—it...
’Tis the season for giving back
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The holidays are my favorite time of year. It’s a time to celebrate with family, which I especially enjoy, but it’s also a time for looking back—and for giving back. In this season of giving, I wanted to take a moment to share just a few things our employees have done to give back this...
A Winning Pair: ADESA Las Vegas & Barrett-Jackson
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It’s hard to believe that nearly a year has passed since we opened the doors at ADESA Las Vegas. It seems like just yesterday that we were putting on the final coat of paint, polishing the lanes and organizing our ribbon-cutting ceremony in anticipation of our first sale. Time sure flies. The local remarketing community...
Leveraging promotions to drive dealership foot traffic
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Looking to add some sizzle to your sales floor? Maybe it’s time to try a new promotion. Warmer weather means more people are out and about. So, here are a few ideas to increase foot traffic to your dealership and ultimately boost sales. Sponsor a local team Support your community. Promote your dealership. It’s a...
Visiting Barrett-Jackson Palm Beach
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I was bummed that I wasn’t able to attend Barrett-Jackson Scottsdale this past January, but I really enjoyed reading Tom Caruso’s recap of the event. It sounded like he had a great time pouring over restored classic cars, luxury exotics and rare vehicles. If you missed it, there are photos on ADESA’s official Facebook page....
Yellow light announced cars draw quite a crowd
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We recently had a customer post an interesting question on our Facebook page: “The vehicle announcement states ‘will run but unsafe to drive.’ What’s up with that? Someone still bought it?” So I reached out to ADESA’s regional business manager Doug Shore, who sits a few offices down from me, for an answer. Doug shared:...
Marketing lessons learned from the Super Bowl experience
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Before working at ADESA, part of my job was bringing our brand to life at major sporting events. These events were massive, and at times, overwhelming to the visitors we were trying to reach. I learned that to be effective, we had to put our brand in the right place to be seen and present...
VIDEO: Zip line at Super Bowl XLVI
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Good friends gathered for a night of big fun. After a few refreshments and a walk around the Super Bowl XLVI NFL Experience, we were ready for the zip line. The tall climb turned into great views of the Super Bowl party in Indianapolis. A small step out on a ledge and then…wow. I had...
The 2012 North American International Auto Show
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Walking into the North American International Auto Show for the first time is kind of like seeing Vegas for the first time. It really hits all of the senses—the bright display lights, the new car smell, the buzz of the crowd and the feel of leather and rubber, carpet and chrome. Before working at ADESA,...
