Overdrive by ADESA
Posts tagged "auto auction"
Yellow light announced cars draw quite a crowd

Yellow light announced cars draw quite a crowd


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We recently had a customer post an interesting question on our Facebook page: “The vehicle announcement states ‘will run but unsafe to drive.’ What’s up with that? Someone still bought it?” So I reached out to ADESA’s regional business manager Doug Shore, who sits a few offices down from me, for an answer. Doug shared:...
Marketing lessons learned from the Super Bowl experience

Marketing lessons learned from the Super Bowl experience


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Before working at ADESA, part of my job was bringing our brand to life at major sporting events. These events were massive, and at times, overwhelming to the visitors we were trying to reach. I learned that to be effective, we had to put our brand in the right place to be seen and present...
VIDEO: Zip line at Super Bowl XLVI

VIDEO: Zip line at Super Bowl XLVI


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Good friends gathered for a night of big fun. After a few refreshments and a walk around the Super Bowl XLVI NFL Experience, we were ready for the zip line. The tall climb turned into great views of the Super Bowl party in Indianapolis. A small step out on a ledge and then…wow. I had...
The 2012 North American International Auto Show

The 2012 North American International Auto Show


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Walking into the North American International Auto Show for the first time is kind of like seeing Vegas for the first time. It really hits all of the senses—the bright display lights, the new car smell, the buzz of the crowd and the feel of leather and rubber, carpet and chrome. Before working at ADESA,...
A week-long automotive event in Arizona

A week-long automotive event in Arizona


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As most of you already know, I love antique cars. I’m actually kind of like a kid about them—once I get them, I don’t like to get rid of them. Currently, I have a classic Woodie station wagon and a Chrysler 300 convertible. So, I couldn’t imagine a better way to start off the New...
5 things you may not know about our market guides

5 things you may not know about our market guides


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Last year, ADESA and AuctionPipeline began sharing resources. We called the initiative “Plus.” We believe “Plus” benefits everyone: our dealers, our consignors and our auctions. First, we combined our run lists online, giving dealers access to a larger pool of inventory and sellers’ vehicles wider exposure in one place. Now, we’ve also combined our market...
Employee uses marketing skills to benefit local charity

Employee uses marketing skills to benefit local charity


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For the past few years, I’ve volunteered for Spay-Neuter Services of Indiana’s annual fundraising event, the SNSI Hair Ball. It’s neat when the skills you use at work every day can actually benefit such a worthwhile cause. Here are a few things I learned along the way: Lesson #1: Be memorable. “Hair Ball: Cough it...
The Season of Giving

The Season of Giving


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The season of giving: the time of year when we often reflect on one year ending and another beginning. It got me thinking of all the great things I’ve heard throughout the year about how our employees give back. You may have seen the blog post about the food drive at our corporate office. Our...
VIDEO: Happy Holidays

VIDEO: Happy Holidays


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Here is a fun holiday video we shot during a management meeting in Indianapolis last week. All of us at ADESA want to wish you and your family a very happy holiday season and best wishes for the New Year. Seasons Greetings.