Overdrive by ADESA
Posts tagged "auto remarketing"
VIDEO: Solving the Mysteries of Automotive Remarketing

VIDEO: Solving the Mysteries of Automotive Remarketing


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One of our goals at ADESA is supporting our dealer customers with quality tools and services to help them increase profits and dealership revenue. A big challenge we face is helping dealers come up with ideas to capitalize on missed opportunities for profit. To help them address this challenge, we put together a video to...
Tenth annual Women of Remarketing conference takes on San Diego

Tenth annual Women of Remarketing conference takes on San Diego


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Last month, several of ADESA’s women leaders gathered with other top executives from the automotive remarketing industry at the tenth annual Women of Remarketing (WOR) conference in San Diego. Created in 2002 by Debbie Vaughn, executive sales director at ADESA, the conference has become the only networking and professional development event exclusively for women in...
Future looks good for wholesale hybrid inventory

Future looks good for wholesale hybrid inventory


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Hybrid vehicles are definitely big with buyers. Yet, few have been sold at the auctions. The supply at wholesale is small–it’s an issue of availability. Here’s why: Leased hybrids are usually returned to the dealerships they’re purchased from. Consumer demand is high, so they re-sell easily. The same is true for hybrid trade-ins. Hybrids aren’t...
New study reveals impact of social media and review sites on the car buying process

New study reveals impact of social media and review sites on the car buying process


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It’s no secret that the Internet has changed the way consumers shop for cars. Buyers are more educated than ever and can locate information related to vehicles in mere seconds. Moreover, the public has become accustomed to documenting and sharing their entire car buying experience with the world by leaving public comments on social networks...
Ronna Webb honored among top women in auto remarketing

Ronna Webb honored among top women in auto remarketing


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Our very own Ronna Webb, director of CRM and inside sales, was among 10 women recently recognized as top leaders in the automotive industry. The ceremony was held during Used Car Week in Las Vegas. This year’s class also included: Lilicia Bailey of Manheim; Jennifer Costabile of General Motors; Jody DeVere of AskPatty.com, Kristie Griffin...
Fun at the old ballpark: ADESA in Chicago

Fun at the old ballpark: ADESA in Chicago


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Not even a broken finger during warm-ups could stop me from enjoying this amazing afternoon with customers, colleagues, employees and friends. I had several people approach me that day, in complete and utter awe. Before they arrived, they thought it sounded fun. But once they stepped foot on the field, they were overwhelmed by the...
The most beautiful place in the world

The most beautiful place in the world


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For the past two decades, I’ve had the pleasure and distinct honor of joining customers and friends for an annual summer motorcycle ride. Our very first ride was around Lake Michigan. Since then, we’ve hit pretty much every corner, curve and cliff of the continental United States. Our rides have been as short as 2,000...