Overdrive by ADESA
Posts tagged "Maritz Research"
Why the customer experience matters at dealerships

Why the customer experience matters at dealerships


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The used car salesman stereotype usually depicts a rather unsavory character often on the lookout to take advantage of his next victim—I mean customer. It’s an unfair stigma that many dealerships in the retail automotive industry have worked very diligently to change. Fortunately for auto dealers, it looks like their hard work is beginning to...
Why good car salespeople are key to dealership success

Why good car salespeople are key to dealership success


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It’s pretty common knowledge that a good salesperson can have tremendous impact within a dealership. Their ability to explain the product, manage relationships, listen to the needs of customers and provide solutions puts them in a unique category within dealer operations. However, a recent car buyer study has revealed that good car salespeople may be...