The New England Patriots may have won the game in a historic comeback, but several automakers stole the show with their powerful, creative and entertaining car ads. While fewer brands chose to advertise this year, the ones that did took on new themes, used celebrity endorsements and integrated social messages into their campaigns.
Here are the car commercials (in no particular order) that aired during Sunday’s game:
Honda leveraged star power in its funny and charming ad showcasing the new CR-V. Steve Carell, Magic Johnson and Tina Fey are just a few of the big names you’ll recognize in the video below.
Audi took a bold step and integrated equal pay for women into its ad. The commercial pulled at heartstrings and created a connection between the audience and the car.
In an effort to appeal to a younger audience, Buick used Carolina Panthers Quarterback Cam Newton and supermodel Miranda Kerr in its 30-second spot highlighting the Cascada and Encore.
Ford started its mobility rebranding in its 90-second pre-game spot. The ad highlighted the company’s ride-sharing and bike-sharing services, while also plugging self-driving cars that are still in development.
Fiat-Chrysler poured all of its advertising budget into reintroducing Alfa Romeo into the U.S. market. FCA’s goal was to increase market share for Alfa Romeo via three ads. The ad featured below, titled “Riding Dragons,” is a subtle nod to the Alfa logo.
The 2018 Lexus LC500 received its first commercial spot on Sunday. The ad titled “Man and Machine” is said to recognize the parallels between the shapes and movements of the human form and the power and athleticism of Lexus’ most premium models.
To showcase the AMG GT Roadster, Mercedes tapped into the creative minds of Joel and Ethan Coen, whose film credits include “No Country for Old Men” and “Fargo.”
Melissa McCarthy tried to save the whales, trees, ice caps and rhinoceroses, all while trying to sell a Kia Niro.
If you were watching the big game in Los Angeles or San Francisco, you had the opportunity to see Toyota’s ad showcasing the hydrogen-powered Mirai.
Instead of making a traditional commercial in advance of Sunday’s game, Hyundai created a Game Day documentary during the event and filmed it live from a U.S. military base in Zagan, Poland.
Which ads were your favorites?