Last spring, a group of 16 ADESA Canada employees became the first graduates of the ADESA-only class at the Canadian Auction College.

Now, a group of eight has followed in their footsteps:

  • Ronal Rao, fleet coordinator at ADESA Vancouver
  • Binghao Feng, marketing coordinator at ADESA Vancouver
  • Treyton Wolfe, sales at ADESA Saskatoon
  • Monica Maddox, vehicle inspection team leader at ADESA Halifax
  • Bevan Reay, sales at ADESA Edmonton
  • John McColl, sales at ADESA Toronto
  • Leigh Williams, sales at ADESA Toronto
  • Michael Hirvi, sales at ADESA Toronto

We recently sat down with one graduate, Binghao Feng, to learn more about the College and the career of auctioneer.

Tell us a little about why the role of an auctioneer is so important.

The auction block is the core of our business. Although all other parts and pieces of our company are just as important, what happens at the auction block ultimately ties all parts processes together.

Everything else we do revolve around that 1-minute of interaction between the customers and us.

How long is the Canadian Auction College program?

It started on a Sunday and ended on the following Sunday for a total of 7 and half days. It was an intense but necessary course for those of us that want to become auctioneers.

What skills are required to become an auctioneer?

While all auctioneers have their own styles, their own way to speak to the customers/crowd, we all need to be personable, quick on our feet, and most importantly engaging.

What’s the most challenging part of being an auctioneer?

As a new auctioneer, multi-tasking while keeping my numbers straight has been the most difficult part. I need to keep the bids going, remember where I’m at despite interruptions, keep track of who’s been bidding, go back to vehicle details and adjust increments depending on the flow of the bids.

But as we get more familiar with the basics, knowing how to keep the bidders fully engaged, and developing a trusting relationship with the buyers and sellers would be the next set of challenges to overcome.

A diverse group of employees were part of the last graduating class (fleet coordinator, marketing, sales). What were these individuals hoping to learn as part of the auctioneer training? Will they become auctioneers at their respective auctions or elsewhere?

We all believe that becoming an auctioneer would help us better understand of core of our business, become better employees, and move forward in our individual career paths.

We also look forward to giving back to our local community by acting as charity auctioneers, raising much needed funds for important causes, while reaffirming ADESA’s position as a good corporate citizen.

  • Share
  • Share
  • Share

The Second Class of Auctioneer Graduates from ADESA Canada (and one photobomber)