ADESA always looks forward to the NADA Convention and Expo. This year’s event was especially memorable, with the NADA celebrating 100 years of service to our industry. Our team enjoyed this great opportunity to connect with customers and colleagues and to share our latest technology offerings with everyone who stopped by our booth in the expo hall.
But the highlight of NADA 2017 was definitely our annual charity event. For the sixth year in a row, we auctioned off a vehicle for the NADA Foundation and Canine Companions for Independence (CCI). We are always amazed by the generosity of the people who attend, and this year was no exception. Thanks to the terrific crowd, we raised $94,423 for CCI.
A special guest at the charity auction inspired people to donate even more. Retired Army Sgt. Steve Blackman shared how his service dog, Gottlieb, has changed his life and given him back his independence.
Robert Bassam, founder of Easterns Automotive Group in Sterling, Virginia, placed the first winning bid of $39,000 for a 2015 Polaris Utility Task Vehicle (UTV). He then donated the UTV back to ADESA to be re-auctioned.
The second winning bid of $26,000 was made by Joe Verde, president of Joe Verde Group in San Juan Capistrano, California, and longtime supporter of Canine Companions. Joe, who was last year’s auction winner, also donated the vehicle back for re-auction. He shared with the group that it can cost up to $50,000 to train just one service dog.
Robert’s son, Joel Bassam, director of marketing for Easterns Automotive Group, placed the final winning bid of $28,000.
Attendees gathered at the ADESA booth during the auction made $1,423 in cash donations to bring the final contribution to $94,423. Through six NADA conventions, the ADESA charity auctions have raised more than $334,400 for this great cause.
We want to thank everyone for attending our annual charity auction and for supporting such a worthwhile cause.
Here are some of our favorite moments from NADA 2017: