Overdrive by ADESA
Author Archive
ADESA Chicago Car Wrap Campaign Wins Design Award

ADESA Chicago Car Wrap Campaign Wins Design Award


read more...
Recently we celebrated the first sale at ADESA Chicago, and the good news from that location continues to roll in. We’re proud to announce that one of our marketing campaigns for the new facility was recently honored with a graphic design award. One creative idea we had to promote the new auction and build name...
On the Road to Las Vegas for Used Car Week 2016

On the Road to Las Vegas for Used Car Week 2016


read more...
Groups from ADESA, KAR Auction Services and PAR North America are all preparing to converge in Las Vegas, Nevada, for the NRC/NAAA Conference and Used Car Week from November 15–November 18. We look forward to this event each year as a time to network, participate in workshops, and learn from innovative industry leaders as they...
Women of Remarketing 2016 Conference Highlights Industry Trends

Women of Remarketing 2016 Conference Highlights Industry Trends


read more...
The beautiful Ritz-Carlton Key Biscayne in Miami, Florida, was the site of the 2016 Women of Remarketing conference. ADESA hosts the annual event as an opportunity for female executives and leaders in the automotive remarketing industry to connect with and learn from one another. Debbie Vaughn, executive sales director at ADESA, started the event in...
Automotive Art & Design Showcased at Carmel Artomobilia

Automotive Art & Design Showcased at Carmel Artomobilia


read more...
Last Saturday, Carmel Artomobilia returned to the Carmel Arts & Design District, attracting thousands of visitors from Indiana and the surrounding states. At ADESA, we are passionate about anything with an engine—especially amazing cars. So we were honored to once again be a presenting sponsor for this event, which is held just a few miles...
Digital Car Buying Trends Every Dealer Should Know

Digital Car Buying Trends Every Dealer Should Know


read more...
As the consumer landscape continues to shift to digital and mobile, car dealers are finding it increasingly difficult to keep track of and implement the latest trends. And with the massive amounts of data now available on consumers, only Google could understand and break it all down. As a matter of fact, the search engine...
Highlights From Super Bowl 50 Car Ads

Highlights From Super Bowl 50 Car Ads


read more...
The Denver Broncos may have won Super Bowl 50, but car companies that advertised during the big game had their own reasons to celebrate. Powerful, creative and entertaining car ads have become a staple of television’s most-watched event of the year. I am always curious to see what they will come up with next. This...
On the Road to Arizona for Used Car Week 2015

On the Road to Arizona for Used Car Week 2015


read more...
Next week, members of the ADESA, KAR Auction Services and PAR North America teams are heading out to Scottsdale, Arizona, for Used Car Week (UCW) 2015. We look forward to UCW every year, as it brings together innovative leaders of the remarketing and used-vehicle industry. UCW’s weeklong event will host four different conferences in one...
Which Dream Car Is Your Favorite?

Which Dream Car Is Your Favorite?


read more...
The ADESA marketing team recently visited the Indianapolis Museum of Art for Dream Cars: Innovative Design, Visionary Ideas, which features rare concept cars from the early 1930s to the 21st century. This exhibition showcases some of the most interesting vehicles ever created by top names in the automotive field. Along with conceptual drawings and scale models,...
2014 Social Media Study Reveals Importance of Social Presence to Automotive Industry

2014 Social Media Study Reveals Importance of Social Presence to Automotive Industry


read more...
Social media is a vital part of consumers’ decision processes while researching automotive brands and models, according to the J.D. Power 2014 Social Media Benchmark Study – Auto. The study found that 1 out of 5 consumers use social media as their main source of information about automotive brands. This underscores the importance of automotive...