Two ADESA locations recently celebrated milestone anniversaries. These auctions pulled out all the stops to mark the occasions and show thanks to their loyal and dedicated customers.

ADESA Fargo rang in 60 years of vehicle auctions with a record number of cars running through the lanes during its “diamond” anniversary sale. Keeping in line with the classic gift for a 60th anniversary, one lucky buyer even won a pair of diamond earrings.

“I’m honored to celebrate such a milestone with our employees, our customers and our friends,” said Dave Zabel, ADESA Fargo general manager. “We’re a business built on a family tradition of focusing on the customer, and we appreciate their continued support for so many years.”

ADESA Fargo’s anniversary sale featured a classic car event including several muscle cars, classic trucks and hot rods. Everyone was treated to a rib dinner and the opportunity to win a variety of prizes and giveaway, including a $9,000 cash prize. One seller, especially pleased with his sale-day results, gave away ADESA jackets to every purchasing dealer.

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A historical ad for ADESA Fargo auction, previously known as Tri-State Auto Auction.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Farther west at ADESA Sacramento, the auction celebrated 15 years of service with a record breaking sale day. In fact, there was a record number of cars available, a record number of cars sold and a record number of attendees, including more than 60 different franchised dealers.

“What an absolutely amazing day,” said Chris McGinness, ADESA Sacramento general manager. “We’re fortunate to have the best buyers, the best sellers and the best employees. I want to thank all of our loyal customers who show up every Thursday morning for sale day, and our employees for organizing this record breaking event and for truly being the best team in the industry.”

Along with the support of its buyers, sellers and employees, ADESA Sacramento also got a little help from its friends. Nearby ADESA Golden Gate pitched in to help get the word out about the sale, and sister-company AFC reduced flooring expenses as an extra incentive for buyers. Customers were treated to a day of food, fun, promotions and more than $15,000 in prizes and giveaways.

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Customer Joe Zulaica lining up his putt for a chance to win $3,000.

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A full lot at ADESA Sacramento’s record breaking anniversary sale.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Photo credit: Peter Hellberg