As part of our Cool Injected business series, we’re sharing a few of our favorite leadership, technology, marketing and customer service books that can help add horsepower to your business. This week’s book is “Creating Magic.”
For my book selection, I chose Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney by Lee Cockerell.
From the book’s description:
“It’s not the magic that makes it work; it’s the way we work that makes it magic.
The secret for creating “magic” in our careers, our organizations and our lives is simple: outstanding leadership—the kind that inspires employees, delights customers and achieves extraordinary business results.
No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world’s number one vacation destination. But as Lee demonstrates, great leadership isn’t about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical, common sense strategies outlined in this remarkable book…
…Combining surprising business wisdom with insightful and entertaining stories from Lee’s four decades on the front lines of some of the world’s best-run companies, Creating Magic shows all of us—from small business owners to managers at every level—how to become better leaders by infusing quality, character, courage, enthusiasm and integrity into our workplace and into our lives..”
This book is a favorite around our office—in fact we even invited the book’s author to speak at a customer meeting last June. A coworker was so inspired by his presentation that he brought me a signed copy of the book, which is based on the principles taught at the world-renowned Disney Institute.
As straightforward as they are profound, here are Lee’s 10 leadership lessons:
- Remember, everyone is important.
- Break the mold.
- Make your people your brand.
- Create magic through training.
- Eliminate hassles.
- Learn the truth.
- Burn the free fuel.
- Stay ahead of the pack.
- Be careful what you say and do.
- Develop character.
Creating Magic spells out each of these leadership lessons in a common sense way and even gives the reader action steps to apply each lesson. There are great takeaways that can benefit everyone—at work, at home and in life.
If you’re interested in reading this book and discovering how you can create magic at your office and beyond, we’re giving away a copy! Enter your information below to enter to win a copy of Creating Magic. A winner will be selected at random and notified on Friday, June 7, 2013.
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