One of the premier auto industry events of the year is the National Automobile Dealers Association (NADA) Convention and Expo, where thousands of dealers and automotive professionals converge to “talk shop.” Each year, ADESA looks forward to this opportunity to share our latest marketplace offerings and connect with customers and business partners from across the continent.

NADA 2016 will be held in Las Vegas at the end of March, and will include hundreds of elaborate exhibits, dozens of in-depth workshops, engaging social conversation and world-renowned keynote speakers and entertainers. A big draw this year will be Sunday’s speaker: retired NFL quarterback Peyton Manning!

Our booth (#2331C) will once again feature our popular virtual racing simulator, where drivers can test their reflexes in a bid to top the leaderboard and take home the day’s prize for the fastest lap time.

Last year, our annual Harley-Davidson charity auction for NADA Foundation and Canine Companions for Independence raised a record $40,000, bringing our four-year fundraiser total to $111,000. This year, we’re looking to top the record by auctioning off a 2014 Dyna Street Bob FXDB.

Our NADA 2016 Harley-Davidson charity auction will be held on April 2 at 1 p.m. PDT at booth #2331C.

For a fun look at last year’s convention, check out this video, which tours last year’s convention hall through the eyes of a CCI service dog in training.

Proceeds from the auction go to matching disabled veterans with service dogs that protect and serve them in their daily lives, just as they’ve served and protected our country.

We hope you’re just as excited about NADA 2016 as we are. See you there!