Located just north of downtown Sacramento, ADESA Brasher’s is an hour’s drive from the Bay Area, two hours from Reno, and just five minutes from Sacramento International Airport. The 100 acres of the facility provide vehicle storage and parking space for 10,000 vehicles.

ADESA Brasher’s was acquired by KAR Auction Services, the parent company of ADESA, in 2016.

We recently had a chance to catch up with General Manager John Brasher to find out more about this award-winning auction.

Tell us about the founding of this auction and its history.

The Sacramento Auto Auction was founded in 1956 by Jim and Esther Loupe. They ran the two-lane facility in West Sacramento until 1978, when it was purchased by the Brasher family.

The Brashers operated at that location as Brasher’s Sacramento Auto Auction for six years, expanding the operation to four lanes during that time. In October 1986, the auction relocated to a new eight-lane, full-service facility in Rio Linda, just north of downtown Sacramento. That’s the location now known as ADESA Brasher’s.

Today, the auction encompasses 100 acres and operates 16 lanes in the 14,000 square-feet arena. The 27,000 square-feet reconditioning facility includes six “Clean Shop” units, and the detail shop can handle up to 300 vehicles per day.

How did you get your start in the industry, and what path has your career taken?

I started in the auction business as a kid, sweeping floors and emptying garbage cans at 8 or 9 years old. I’ve worked in nearly every aspect of the auction process—cleaning crew, check-in, detail, body and paint, lot operations, sales, marketing. I’ve been a ringman, and I’ve auctioneered practically all my life. I’m still on the block auctioneering every week in Sacramento.

I graduated from BYU (Brigham Young University) with a degree in business, marketing and finance. I started my full-time auction career at Brasher’s Portland Auto Auction as dealer sales rep, and later worked as finance manager and fleet/lease manager there.

In 2001, I moved to Brasher’s Sacramento Auto Auction, where I served as national accounts manager for Brasher’s auctions in Sacramento, Portland, Eugene and Reno. I took on duties as president of the Brasher’s auction group in 2002.

What is the signature annual event at ADESA Brasher’s? 

We have three annual event sales. In the spring, we host an anniversary sale. We start with special sales on Monday afternoon, and throw a celebration party with entertainment. Then on Tuesday, we have a huge sale with lots of extra inventory and prizes for dealers.

We have our Corn Roast sale in the summer. Again, that’s a big sale with free T-shirts, prizes and plenty of roasted ears of corn for our dealers to enjoy.

Then in the fall, we have another anniversary and BBQ sale, where we have more inventory and barbeque-themed giveaway prizes.

What charities does ADESA Brasher’s support?

This year we were excited to join the effort to support JDRF, like so many ADESA auctions. We held a fundraising walk in June that we plan to make an annual event. It was incredibly successful—our auction team and our customers together raised $37,515 to support type 1 diabetes research.

Our auction also supports a number of local non-profits and has raised money in the past for organizations such as the American Cancer Society, National Multiple Sclerosis Society, and several local food pantries.

What awards has ADESA Brasher’s won?

Too many to list! We’ve been fortunate to have won awards from Ford Motor Company nearly every year since 1996—sometimes two in a year. We’ve taken home the Ford Auction Service Award for both open and closed sales in 2016, 2015 and 2013, the Golden Gavel Award six times, and many others.

We’ve also won regional and outstanding service awards from Capital One four times, regional excellence awards from GM Financial three times, and last year we got our first West Region Auction of the Year award from Merchant’s Fleet Management.

Our slogan has always been, “All we sell is service, but the service we sell is the best!”

The auction’s commitment to service is evident throughout the facility and has been reflected in the many awards we’ve received from our partners.

Old photo of Brasher’s Sacramento Auto Auction, now ADESA Brasher’s

Old photo of Brasher’s Sacramento Auto Auction, now ADESA Brasher’s