ADESA Portland is now fully integrated into the ADESA auction line-up. The former Brasher’s Portland Auto Auction was acquired by KAR Auction Services (the parent company of ADESA) in 2016, along with seven other Brasher’s auctions.

One of the Pacific Northwest’s busiest auto auctions, ADESA Portland sits on 34 acres and boasts eight auction blocks, a 20,000-sq.-ft. reconditioning facility and fully paved parking for 3,500 vehicles.

The sales at ADESA Portland draw a customer base from Oregon, Washington, California, Idaho, Montana, Utah, Nevada, Vancouver and even Alaska.

I caught up with General Manager Jerry Hinton to find out more about ADESA Portland.

Can you tell us more about the history of ADESA Portland?

After Larry Brasher purchased the Northwest Auto Auction in Eugene in 1991, he wanted to expand the Oregon footprint into the Portland area. We created a greenfield site by remodeling an old truck repair building in Lake Oswego—a Portland suburb—in 1993. It was known as Brasher’s Cascade Auto Auction.

In 1995, the auction built a brand-new, 34-acre site across town, just east of downtown Portland and near the airport. At the start of 2010, the name was changed to Brasher’s Portland Auto Auction, and it operated under that name until it became ADESA Portland.

What is the signature annual event sale at ADESA Portland? Does the auction support a charity through this event?

Each summer, we have a concert sale that takes advantage of a 4,500-person open-air concert venue just down the road. We pick the concert that best fits our dealer demographic and team up with ADESA Northwest for a week-long auction event.

During the event we offer different sales, lots of food, lane promotions, a charity auction and, of course, the concert finale—which the dealers are shuttled to. This year the Moody Blues performed, and past performers include the Steve Miller Band, Sheryl Crow, Sara Bareilles and Steve Martin.

The proceeds from the concert sale’s charity auction have historically gone to Katie’s Kause for Cystic Fibrosis.

How is ADESA Portland uniquely influenced by the community it’s in, and in what ways does the auction influence the community?

ADESA Portland resides in a small bedroom community (Wood Village) in the Portland metro region. The auction is the city’s largest employer. Because of our retail body and paint department, we participate in many community events and fairs.

I am currently also a city councilor for the town of Gresham, which is contiguous to Wood Village, and the fourth largest city in Oregon with 110,000 residents. So I am very active in the community.

What do you see as the most significant trend in the auto remarketing industry right now?

The creation, development and implementation of online platforms is huge. There is a paradigm shift happening relative to the function of a wholesale auto auction.

Brick and mortar facilities will always exist, but their role will continue to evolve toward the marshalling of vehicles in preparation for online events.

What has the ADESA Portland team most appreciated about becoming part of the ADESA line-up?

The employees have many more opportunities now to grow and develop, and they have more avenues for advancement. Now that we are fully integrated with ADESA, we look forward to providing our dealers with all the great benefits that KAR Auction Services provides.