Digital Dealer 23 is officially in the books.

Our team enjoyed the opportunity to speak with customers and colleagues and share our latest offerings at our booth. I was privileged to speak about one of my favorite topics: using technology to buy more profitable pre-owned inventory.

But the height of excitement was the charity auction we hosted in partnership with TradeRev. All proceeds raised from the event help benefit the Southern Nevada chapter of Make-A-Wish Foundation, which grants the wishes of children diagnosed with a life-threatening medical condition.

There was a lot of buzz and excitement surrounding the featured item at our Digital Dealer 23 charity auction, a powerful 2017 Harley-Davidson Sportster 883N motorcycle. After a friendly bidding war, Preston Automotive Group’s David Wilson ended up the winner with a bid of $10,500.

An additional $1,146 was collected in cash donations, bringing the grand total raised to $11,646. We can’t say “thank you” enough to all those at Digital Dealer 23 who opened their hearts and wallets to support such a great cause.

From L to R: Doug Hadden, ADESA; David Southworth, Digital Dealer; David Wilson, Preston Automotive Group; Veronica Beauchamp, Make-A-Wish; Eddie Kim, TradeRev.