This is a guest post from Jane Morgan, president of specialty auctions division at ADESA.

At ADESA, we believe in providing our customers with as many channels as possible to buy or sell a vehicle or specialty unit. Mobile auctions are one of those platforms that can be customized to meet the unique demands or needs of dealers.

Our team works closely with dealers every day to showcase how these sales work and how they can benefit their business. We’ve captured several of the common discussion points about mobile auctions and shared them below.

What is a mobile auction?
ADESA mobile auctions work exactly like they sound—we bring the sale to the customer. Dealers choose the site, whether it’s on their lot, an open field or a hotel parking lot.

When combined with the strong local presence ADESA has nationwide, mobile auctions address the unmet needs of a wholesale auction across our numerous marketplaces.

What is involved in an ADESA mobile auction?
ADESA handles every aspect of a mobile auction. We provide the same services as a physical auction house—including marketing, operations, dealer registration, payments, titles, selling and releasing vehicles and everything in between. Of course, we also supply the ringman and auctioneer.

The mobile units are customized to work with all ADESA technology, including LiveBlock—which simulcasts vehicle auctions worldwide via real-time audio/video feeds. Mobile sales are broadcast on LiveBlock to increase the number of eyes on vehicles and the overall bids on those vehicles.

What are the benefits of a mobile auction?
There are many benefits of mobile auctions:

  • They’re convenient: Sellers pick the date, time and venue that works best with their busy schedule.
  • They’re cost-effective: Mobile auctions eliminate the time and cost to travel to a physical auction site, which in some cases can be hundreds of miles away. Sellers also avoid paying transportation expenses to ship their vehicles from physical auction sites.
  • They bring added value to the dealer’s business: There is a captive audience at a mobile auction, with all eyes on the seller’s vehicles. Mobile auctions may also attract new customers that typically don’t attend physical auction sales.

Are there any challenges associated with mobile sales?
Mobile auctions face the same challenges as any auction. A unique part of our process is to work with the seller to select their inventory in advance and price it so it’s competitive in the marketplace. Pre-selecting inventory is important to allow time to best match the right buyer to the right product.

Space may also be a challenge, depending on the size of the lot or type of inventory. A mobile auction for heavy-duty trucks, for example, is going to face different logistical issues than a mobile auction for mid-size sedans.