Overdrive by ADESA
Author Archive
Managing your dealership’s digital presence

Managing your dealership’s digital presence


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For many years, consumers turned to 1-800 numbers when they experienced issues with product or services. Companies typically favored these channels because they could assist customers one-on-one and away from public view. Essentially, companies were in control. Today, consumers have access to platforms where they can share their experience with the entire Web. Word-of-mouth marketing...
Looking forward to 2014 NADA Convention & Expo

Looking forward to 2014 NADA Convention & Expo


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I am very much looking forward to attending the NADA Convention & Expo, with this year’s event in New Orleans from January 24–27. The chance to connect with colleagues, friends and industry professionals is an invaluable and enjoyable experience every year. If you’re joining us for the 2014 NADA Convention and Expo, the excellent programming...
Delight your dealership customers during the busy holiday season

Delight your dealership customers during the busy holiday season


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The year-end holiday season can be one of the busiest times of year for car dealerships. Balancing increased traffic and sales opportunities with focused customer service offers a challenge for every car dealership. Here are some tips for keeping customers delighted when their wait times may be longer, but when closing the sale and excellent...
A recipe for success: aligning departments to improve the customer experience

A recipe for success: aligning departments to improve the customer experience


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ADESA recently announced some changes to our internal reporting structure. The goal of these changes: further align our teams to provide the best customer experience possible. So, what does this really mean? It means I now have a great opportunity to connect with our e-business, customer-relationship management and inside sales teams. I joined ADESA in...
Introducing the new ADESA LiveBlock

Introducing the new ADESA LiveBlock


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In the past year, we’ve focused on improving ADESA’s technology to create a better experience for our dealer customers. They asked for a faster and more efficient online bidding process, so we developed the new ADESA LiveBlock to fulfill this need, making bidding on wholesale vehicles online easier. LiveBlock simulcasts vehicles worldwide via real-time audio...
ADESA Certified and the benefits of vehicle certification

ADESA Certified and the benefits of vehicle certification


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The recent shortages in wholesale inventory are starting to ease. But even with access to more available units, finding quality vehicles can be challenging. Moreover, keeping a steady stream of this type of inventory can be equally difficult. The good news for dealers is that a strong certification program can add value to wholesale vehicles. That’s...
Energize and retain your dealership’s employees

Energize and retain your dealership’s employees


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Selling cars is not an easy job. Leading consumers to commit to a purchase that will take a sizeable chunk out of their bank account often requires early mornings, late nights and regular commitment on weekends. That’s why it’s no surprise that the fast-paced industry of new car sales can sometimes be hampered by staff...
Find help on how to use the new ADESA.com

Find help on how to use the new ADESA.com


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We are very excited about the launch of our new website a few weeks ago. While the new ADESA.com is user-friendly and easy to navigate, we understand you might have questions when using the new site. We want to ensure that you can quickly find answers to your online remarketing needs—no matter what time, day...
Cool Injected business book: Steven Covey’s 7 Habits of Highly Effective People

Cool Injected business book: Steven Covey’s 7 Habits of Highly Effective People


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As part of our Cool Injected Business series, we’re sharing a few of our favorite leadership, technology marketing and customer service books that can help add horsepower to your business. This week’s book is “7 Habits of Highly Effective People”. For my book selection, I chose 7 Habits of Highly Effective People by Dr. Steven...