1. Commitment to Privacy Protection. ADESA is committed to your right to privacy and to keeping your personal information private. ADESA has therefore developed this Privacy Policy to ensure that your rights are protected.
  2. Cookie Technology. ADESA employs “cookie” technology to help visitors move faster through the site. When you signs on to ADESA’s Web Site, ADESA possess a cookie to your computer. A cookie is a string of information that is sent by a web site and stored on the hard drive or temporarily in your computer’s memory. This leads to quicker navigation and a generally more positive experience searching for the information you desire.
  3. Limiting Collection of Information. ADESA collects and maintains certain information about you and your business when you register with ADESA. The information you provide can identify you and your business and includes, but is not limited to, items such as driver’s license number, birth date, dealer registration number, Vehicle purchases and sales (e.g., type of Vehicle, quantity, price, Vehicle identification number, odometer reading, year, make, model, date of purchase and/or sale, purchase and/or sale patterns), banking information, and financial and tax information. Some of the information collected by ADESA may be personal information. The collection of personal information is limited to that which is necessary for the purposes identified by ADESA in this policy. Information is collected by fair and lawful means
  4. Purpose of Collecting the Information.ADESA collects, uses and discloses personal information for the following purposes:
    1. to process your applications and related documents required to become a registered ADESA dealer and to make a decision regarding the acceptance or rejection of your applications;
    2. to ensure that ADESA’s auction facilities are used by registered dealers and authorized sellers only;
    3. to verify the information that you provide to ADESA;
    4. to verify, evaluate and/or monitor your creditworthiness;
    5. to assist with the collection of any amounts owing by you to ADESA;
    6. to contact you in response to any purchases, requests, complaints or comments you may have;
    7. to contact you to provide you with information regarding ADESA’s business and sales;
    8. to help ADESA to develop, evaluate and improve its sales and marketing strategies and techniques;
    9. to provide third parties with information necessary to permit that third party to conduct business with ADESA and/or effectively provide you with services.
    10. to assist ADESA and third parties in evaluating the Vehicle remarketing industry;
    11. to respond to reasonable inquires from regulatory and/or investigative authorities; and
    12. to maintain and update ADESA’s banned dealer list.
    13. ADESA collects, uses and discloses aggregated and individual sales data including sale location, pricing, odometer reading, Vehicle condition, Vehicle description and Vehicle identification number information to assist us and third parties in evaluating market trends, to prepare data analyses, and to prepare market report and valuation products.
    14. ADESA provides law enforcement and regulatory agencies with buyer or seller names and other information, some of which may be personal information.
    15. ADESA may provide its banned dealer list (which includes the name and address of the affected business, names of all individual representatives of the affected business whose privileges have been suspended, and the reasons for the suspension) to third parties including third party auctions.
    16. ADESA may share personal and/or aggregated information that you have provided with other business divisions within the KAR Auction Services, Inc. (“KAR”) group of companies. ADESA shares credit information concerning dealer with its sister company, AFC.
  5. Limiting Use, Disclosure and Retention. Personal information shall not be used or disclosed for purposes other than those for which it was collected, except with your consent or as required by law. Personal information shall be retained only as long as necessary for the fulfillment of those purposes or as required by law.
  6. Consent. Whenever possible, ADESA will seek your consent to use and disclose your personal information at the same time it collects such personal information. By providing personal information to ADESA, by conducting business at ADESA or by using ADESA services you are consenting to the collection, use and disclosure of personal information for the purposes set out in this Privacy Policy.
  7. Accuracy and Corrections. Personal information shall be as accurate, complete and up-to-date as is necessary for the purposes for which it is to be used. If you would like to update personal information previously submitted to ADESA, request to have outdated personal information removed, or withdraw consent to the use or disclosure of your personal information, please contact Auction ACCESS© or any Auction.
  8. Protections. ADESA has safeguards in place through the use of firewalls and password protected computers to control access to your personal information is appropriately protected.
  9. Policies. ADESA will make available to you specific information about its policies and practices relating to the management of personal information. Upon request, you will be informed of the existence, use and disclosure of his or her personal information and shall be given access to that information. You can challenge the accuracy and completeness of the information and have it amended as appropriate.
  10. Ownership. All materials contained on blog.ADESA.com (the “ADESA site”) are the property of ADESA, Inc. or its licensors, and are protected under the appropriate jurisdictions copyright laws and international conventions. Except as explicitly provided by ADESA, you may not transmit, display, reproduce, distribute, modify, create-derivative works from, or otherwise exploit any of the materials on the ADESA site. You may not use automated means, such as but not limited to scrapers or spiders, to collect and/or index any information contained on the ADESA site. No materials or intellectual property from the ADESA site may be (a) reproduced, (b) store a significant portion, (c) distribute copies of, (d) frame content of, or incorporate into another website, without the prior written consent of ADESA. All requests for permission should be sent to customerconnection@adesa.com. www.ADESA.com, the logo of www.ADESA.com, and the names and logo of some of the services of ADESA are registered trademarks of ADESA, Inc. The names and logos of other products and services contained the ADESA site may be trademarks of other respective owners. The written consent of any owner of a mark is required prior to use of such mark that is contained on the ADESA site. All contents of the ADESA site are: Copyright 2010 ADESA, Inc. and/or its licensors. All rights reserved.
  11. Links. You are free to establish a hypertext link to the home page of blog.ADESA.com (“Home Page Link”). A hypertext link should not state or imply any type of endorsement or sponsorship by ADESA of a dealer, its company or any other company, or any site.
  12. Amendments to Policy. ADESA reserves the right to modify or amend this Privacy Policy at any time and for any reason. Any changes to this Privacy Policy will be preceded by a notice posted on ADESA’s website at www.ADESA.com.