Overdrive by ADESA
Posts tagged "Indianapolis"
Sights and sounds of the NAAA Convention

Sights and sounds of the NAAA Convention


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Having the 2013 National Auto Auction Association (NAAA) Annual Convention in ADESA’s hometown of Indianapolis was an honor. Throughout the week, we were excited to have so many opportunities to share our industry experiences and learn from one another. Here are just a few of the sights and sounds from the week. Congratulating Paul Lips...
Marketing lessons learned from the Super Bowl experience

Marketing lessons learned from the Super Bowl experience


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Before working at ADESA, part of my job was bringing our brand to life at major sporting events. These events were massive, and at times, overwhelming to the visitors we were trying to reach. I learned that to be effective, we had to put our brand in the right place to be seen and present...
VIDEO: Zip line at Super Bowl XLVI

VIDEO: Zip line at Super Bowl XLVI


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Good friends gathered for a night of big fun. After a few refreshments and a walk around the Super Bowl XLVI NFL Experience, we were ready for the zip line. The tall climb turned into great views of the Super Bowl party in Indianapolis. A small step out on a ledge and then…wow. I had...