Overdrive by ADESA
Posts tagged "marketing"
Marketing to Millennials: What Do They Want in a Car Dealership?

Marketing to Millennials: What Do They Want in a Car Dealership?


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The millennial generation, young adults age 18–32, is now reaching the milestone of regularly making big purchases—such as a new vehicle. While there have been numerous articles written about how to appeal to millennial shoppers, we’ve compiled some of the best advice into actionable goals for your dealership to implement and appeal to today’s young...
ADESA and OPENLANE form single team for sales and marketing

ADESA and OPENLANE form single team for sales and marketing


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It’s been an exciting few weeks here at ADESA. I wanted to share with you some changes on my team. First, let’s talk about sales. Our customers asked us to give them a single point of contact— and we did. We formed one commercial sales team. Jason Ferreri, who has spent time both at OPENLANE...