Leveraging promotions to drive dealership foot traffic
Looking to add some sizzle to your sales floor? Maybe it’s time to try a new promotion. Warmer weather means more people are out and about. So, here are a few ideas to increase foot traffic to your dealership and ultimately boost sales.
Sponsor a local team
Support your community. Promote your dealership. It’s a win-win. Sports sponsorships can help keep your brand top of mind with a variety of would-be buyers. These opportunities can also establish your dealership as an active member of the community.
Offer customers a chance to win free gifts, discounted services or even a down payment allowance through a scratch-off game. You could even partner with a local restaurant or retailer to offer a more diverse prize pool. Co-branding a promotion could also help you connect with new markets.
Show customers you value their business—and their time. Saturday express service is a real bonus for buyers who find it hard to come in for routine maintenance on a weekday.
Customer rewards program
Give your customers the VIP treatment. Offer specials like service discounts, complementary car wash and detailing services or priority scheduling.
Social media contests
Use social media to launch an interactive customer contest. Online games can engage fans and followers on your pages. Here’s one idea: a “worst-car” contest. Ask users to post pictures of their cars. Award the owner of the “worst-looking” car a $500 voucher toward the purchase of a new vehicle. Before running the contest, check the terms and conditions and make sure that contests are allowed.
Add eye-catching displays and featured cars to get the attention of passers-by. Make sure they see the fun you’re having.
Connect with local media
Build relationships with local newspapers and business journals. Pitch human-interest stories and share upcoming events and special sales that may help establish your business as a local presence.
Have you recently tried any new promotions at your dealership? What other promotional ideas would you add to this list?