Should Car Salespeople Have Their Own Social Media Pages?
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Most car dealers know by now that social media matters. In fact, your dealership probably has its own presence on popular social platforms like Facebook or Twitter. But while dealership social media pages are great for building the brand, answering buyer questions and sharing important information, they don’t replace the opportunities that come with establishing...
Start 2014 off right with a Sales Kick-Off (SKO) meeting
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Looking for a way to energize your dealership employees to hit their best sales ever in 2014? Start your year with a Sales Kick-Off meeting (SKO). The purpose of an SKO meeting is to get the year off to a fast start by educating and motivating the sales force. The “SKO season” generally takes place...
Why good car salespeople are key to dealership success
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It’s pretty common knowledge that a good salesperson can have tremendous impact within a dealership. Their ability to explain the product, manage relationships, listen to the needs of customers and provide solutions puts them in a unique category within dealer operations. However, a recent car buyer study has revealed that good car salespeople may be...