Marketing to Millennials: What Do They Want in a Car Dealership?
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The millennial generation, young adults age 18–32, is now reaching the milestone of regularly making big purchases—such as a new vehicle. While there have been numerous articles written about how to appeal to millennial shoppers, we’ve compiled some of the best advice into actionable goals for your dealership to implement and appeal to today’s young...
Are Your Employees Social Salespeople?
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Social media is a pervasive part of our lives now, and most of your employees are probably spending part of their day checking Facebook for status updates. While some decision makers may view this as simply a waste of time, there is an opportunity to use the rampant growth of social media to benefit your...
Start 2014 off right with a Sales Kick-Off (SKO) meeting
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Looking for a way to energize your dealership employees to hit their best sales ever in 2014? Start your year with a Sales Kick-Off meeting (SKO). The purpose of an SKO meeting is to get the year off to a fast start by educating and motivating the sales force. The “SKO season” generally takes place...
Why good car salespeople are key to dealership success
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It’s pretty common knowledge that a good salesperson can have tremendous impact within a dealership. Their ability to explain the product, manage relationships, listen to the needs of customers and provide solutions puts them in a unique category within dealer operations. However, a recent car buyer study has revealed that good car salespeople may be...
